Passieux

Passieux is a coffee roastery in Heinkenszand. The article describes the roasting method, the range, countries of origin, sales channels, and the limited public information regarding the organization, sustainability, and supply chain.

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Passieux: Profile of a Zeeland coffee roastery

Passieux is located at Daniëlsweg 26 in Heinkenszand, in the province of Zeeland. The company is registered under Chamber of Commerce number 22064591. According to its own information, Passieux has been importing and selling coffee beans since 1975. However, an exact founding date for the business or roastery is not publicly recorded.

Other pages of the company mention a history of more than thirty years or twenty-five years. These varying claims make it difficult to establish one verified start year. The names of founders, owners, and original initiators are also not publicly documented.

Roasting method and processing

Passieux describes its roasting method as “Slow Roast”. According to various company pages, coffees are roasted regularly or daily. The company states that each coffee variety is roasted separately before the beans are blended. This allows the roaster to account for differences in size and required roasting conditions.

Before roasting, the green coffee is checked with a destoner, according to Passieux. This device removes heavier unwanted parts from the batch. After roasting, the coffee is cooled with air. The website mentions a maximum batch size of 45 kilograms.

Little technical information is available about the roasting machine used. The manufacturer, model, profile software used, and annual production capacity are not mentioned. As a result, a complete picture of the roastery’s technical setup cannot be formed.

Product Range and Packaging

In July 2026, the webshop featured ten coffees in one-kilogram packages. The range included Arabica Gold, Arabica Medium Donker, Brasil Santos Arabica Biologisch, Café Crème, Cafeïne-Arm Puur, Colombia Arabica, Excellent, Guatemala Biologisch Arabica, Mocca Espresso, and Roma Espresso.

Four products are listed as blends: Café Crème, Excellent, Mocca Espresso, and Roma Espresso. In addition, Passieux offers coffees with a recognizable country of origin, such as Brazil, Colombia, and Guatemala. The Guatemala coffee is described as a medium-roasted Arabica from the Antigua region.

The assortment also includes Cafeïne-Arm Puur. According to the product information, the decaffeination process uses carbon dioxide and water to remove caffeine. For private-label clients, Passieux supplies ground coffee and whole beans in 250-gram, 500-gram, one-kilogram, and five-kilogram packages.

Origin and supply chain

The website lists Brazil, Colombia, Costa Rica, Ethiopia, Guatemala, India, Togo, and Mexico as countries of origin. Passieux purchases green coffee through multiple coffee traders, as stated by the company. The shipments are routed via Antwerp and then transported to the Netherlands for further processing.

The traders assess green Arabica according to the AA and AAA quality classes mentioned by Passieux. Independent inspection data regarding this classification has not been published. Furthermore, the names of plantations, producers, exporters, importers, and cooperatives are not provided.

For the Guatemala coffee, Passieux lists a growing altitude of approximately 1,400 to 1,800 meters. Farmers reportedly deliver their harvest to an unnamed cooperative. As a result, the origin is described only at the regional level, without further details on individual producers.

Sustainability and Transparency

Two product names include the word “Organic”: Brasil Santos Arabica Biologisch and Guatemala Biologisch Arabica. For the Guatemala coffee, this indicates that growers do not use chemical pesticides. However, the website does not mention a certificate number or the controlling certification body.

In addition, Passieux refers to “CO2-free storage” of green coffee. The meaning of this term is not explained, and no measurement data is provided. Information on energy use, waste streams, climate goals, and company-wide certifications is also not publicly available.

The roasted coffee is packaged in bags with a one-way valve. This type of packaging is also used for private-label products. No policy on recyclable materials or the reduction of packaging waste is described.

Sales, partners, and public activities

Passieux sells coffee through its own webshop and ships to the Netherlands and Belgium. The company supplies consumers, retail stores, and hospitality businesses. For private-label production, the website does not specify a minimum order quantity.

The published list of partners includes, among others, HEMA, Appèl, Shabu Shabu, burgerme, and various regional companies. The nature and scale of these commercial relationships are not explained. A complete, up-to-date list of physical sales points is missing.

No public café or tasting room has been documented at the Heinkenszand location. Fixed opening hours, cuppings, workshops, tours, and barista courses are also not mentioned. Furthermore, no industry awards, independent trade publications, or recent editorial profiles have been recorded.

Organization

In general terms, Passieux refers to employees, coffee specialists, traders, and roasters. The names and roles of team members have not been published. Information about the board, head roaster, and purchasing managers is also missing. As a result, the public profile primarily offers insight into the assortment, methodology, and sales, but limited insight into the organization and verifiable supply chain data.

Disclaimer: We do our best to keep all information in this article as accurate as possible. Have you come across something that is no longer quite correct? Send a message to the editorial team at [email protected] and we'll update it!