CC De Dijk

CC De Dijk is the name under which Coffeecompany operates a location at Haarlemmerdijk 62 in Amsterdam. This address is located in the Centrum district, specifically in Centrum-West. Regarding the founding of this specific branch, the consulted data does not record separate names of initiators or local owners. The available information focuses primarily on the chain as a whole and the role of this location within that broader formula.

Coffeecompany cites 1996 as the starting year for the chain. The first location grew out of Dick de Kock’s passion for coffee and Rick Bekkema’s interest in the urban coffee ritual he had experienced in New York and London. Thus, the brand’s origins lie in a combination of product expertise and the idea of coffee as an integral part of city life. The location on the Haarlemmerdijk is mentioned in the company information as one of the Amsterdam sites opened after that first shop.

An exact opening date for CC De Dijk is not publicly documented. Indeed, there is a discrepancy in the public information. The official history of the chain places the branch among the later-opened Amsterdam addresses, while a local publication describes the business at number 62 as being present “since 1996”. Consequently, the precise moment of opening remains unclear. For a factual profile, it is therefore most relevant that the location has been part of the Coffeecompany network in Amsterdam for a considerable time.

According to its own location description, CC De Dijk functions as a neighborhood café in the Haarlemmerbuurt. Mention is made of a long communal table with newspapers and outdoor seating during the summer. This indicates a location designed not just for takeout, but also for short stays and informal use within the neighborhood. The description remains functional, emphasizing the interior and the shop’s role in the community.

Within the Coffeecompany network, the publicly documented roastery is that of Coffeecompany itself in Amsterdam-Oost. Since 2013, the company has roasted part of its assortment there for customers and stores, including single-origin coffees and new blends. For CC De Dijk, this means the branch is part of a chain where in-house roasting plays a visible role in the offering.

Public information regarding brewing methods shows that Coffeecompany is primarily known in its stores for espresso-based coffee. At the same time, the company publishes brewing instructions for other methods. This creates an image of a formula that relies heavily on espresso in store practice, but also pays attention to filter-based brewing and home use in its communication.

The drink descriptions are technical and straightforward. They emphasize ratios and preparation rather than using evocative, sensory language. This makes them useful for defining the profile of the assortment. For a location like CC De Dijk, this points to a menu centered around classic espresso drinks, complemented by a broader conceptual link to various brewing methods.

At least one concrete cultural event has been publicly recorded for this location. On December 10, 2015, Coffeecompany, in collaboration with Anti Records, organized a session with musician Son Little at the store on the Haarlemmerdijk. In conjunction with that performance, a Spotify playlist was released as part of the same collaboration. Such data shows that the location was occasionally used for small-scale programming outside of its daily retail function.

Furthermore, Coffeecompany communicates at a corporate level about an annual coffee collection for the drop-in centers of the Regenboog Groep in Amsterdam. In the 2024 update, the company reported a yield of 476 kilos of coffee. However, no separate role for CC De Dijk in this campaign has been publicly described. Consequently, it can only be established that the branch is part of a chain that promotes this social activity, without the specific contribution of this branch being detailed.

Coffeecompany states that it sources its coffee directly from farmers or works with partners who are transparent about the price paid to farmers. The company also reports that it has independently sourced coffee since its inception, either directly from producers or via import partners. According to the same information, custom roast profiles are developed in small batches for each coffee at the roastery in Amsterdam. For the profile of CC De Dijk, this is relevant as it summarizes the chain’s positioning regarding origin, price transparency, and roast profiles.

A concrete example of such a supply chain relationship is the mention of Cultivar as a partner for a lot from Peru, where transparency in the chain is explicitly mentioned. Collaborations have also been made public regarding food supply, including partnerships with De Tweede Jeugd and Fermento for toasted sandwiches made with bread that is 30 percent rescued, returned, or unsold. In the same context, Instock Market, Oh Na Mi, Meet Jack, and The Ketchup Club are mentioned. Whether these products or suppliers are actually available at CC De Dijk has not been publicly confirmed for this specific branch.

The location appears with some regularity in the media as a local hospitality spot. An Amsterdam neighborhood publication included Coffeecompany at Haarlemmerdijk 62 in a 2023 overview of breakfast spots on the street. Earlier, in 2013, the establishment also appeared in a directory with address details, opening hours, and a map reference. Such mentions primarily reflect the visibility of the branch in local guides and city columns.

Specific prices or formal awards for CC De Dijk were not found in the available information. A discovered Coffeecompany award pertained to another location, namely CC Oosterdok. Consequently, the public profile for this location remains limited to the address, chain context, drink information, a few activities, and mentions in local media. It is precisely this combination that illustrates how CC De Dijk functions as a long-standing Coffeecompany branch within the Amsterdam Haarlemmerbuurt.