Luuk’s Coffee Noordermarkt

Luuk’s Coffee Noordermarkt is located at Westerstraat 3, 1015 LT Amsterdam, in the Jordaan. Public sources list the establishment as a branch of Luuk’s Coffee in Amsterdam-Centrum. The founder is Luuk Nijsen. According to publicly available profiles, he graduated from Hotelschool The Hague in 2016, worked in the corporate sector for several years, and opened his own coffee bar in 2021.

The brand positioning focuses on specialty coffee within an everyday context. On its official channels, the company describes coffee as a part of daily life, rather than an achievement in itself. This philosophy is reflected in how the brand presents its cafés: as genuine hospitality spots where coffee is central, yet remains accessible to a broad audience.

In its frequently asked questions, Luuk’s Coffee describes its approach using terms like balance, clarity, and approachability. Additionally, the company uses the term “café-first roasting”. This means that coffees are first brewed and tested in the Amsterdam cafés before being sold online. A specific public opening date for the Noordermarkt location was not found in the consulted sources.

According to official information, Luuk’s Coffee roasts its own coffee weekly, which is served daily in the Amsterdam cafés. Both locations offer espresso drinks, filter coffee, coffee to go, and coffee beans for retail sale. In doing so, the establishment combines a hospitality function with a direct link to its own product range.

On the product pages, various coffees are linked to specific brewing methods. The House Blend is positioned for espresso. The coffee sold as Filter Coffee is intended for filter brewing. Additionally, there is a decaf that is also recommended for espresso. External mentions show that drink names such as espresso, cappuccino, and flat white are publicly associated with the business. Another source also mentions matcha.

The name Decaf Club appears in public information via a location overview where Luuk’s Coffee Noordermarkt is listed as an address where decaffeinated coffee is served. However, Luuk’s Coffee’s own website primarily emphasizes its own roasting process. In that official information, Decaf Club is not described as the primary roaster for the establishment.

Sustainability and origin information in the consulted sources is primarily detailed at the brand and product level, rather than specifically per location. In their FAQ, Luuk’s Coffee states that they work with trusted partners and emphasize quality, transparency, responsible sourcing, and long-term relationships. No separate public sustainability statement was found specifically for the Noordermarkt location.

For the House Blend, the company mentions two women-led cooperatives: Asobombo in Colombia and COMAL Mujeres in Guatemala. According to the product information, premiums are reinvested into farm improvements, processing infrastructure, community programs, a mobile medical and dental clinic, and nutrition programs for families.

According to the product page, the Filter Coffee comes from Nare Ware in Sidamo, Ethiopia. This coffee is described as shade-grown, hand-picked, and dried on raised beds. It is also noted that no chemical inputs are used and that compost is utilized. Additionally, Nare Ware participates in the Lalisaa Project, which supports farmers with training, infrastructure, and more stable pricing.

For the decaf, Luuk’s Coffee refers to Fazenda Bioma in Brazil. The product page states that circular agriculture is applied there, featuring the reuse of waste streams as fertilizer, avocado trees for soil protection, and the preservation of more than half of the land as natural habitat. According to the same source, the decaffeination process uses EA based on fermented sugarcane.

Public activity surrounding the shop is limited, but a few collaborations have been documented. On Instagram, Luuk’s Coffee mentions a ceramics collaboration with Milou Broersen Ceramics on 20 March 2023. On that same channel, there is also a weekend collaboration with ELLE NL, dated 25 April 2023. No recurring program of workshops, cuppings, or formal tastings was found in the consulted sources.

The visibility of Luuk’s Coffee Noordermarkt in guides and media is primarily based on mentions in urban and thematic overviews. The shop is listed in the café overview of European Coffee Trip and also appears in that platform’s broader guides for Amsterdam and the Netherlands. Furthermore, the location is mentioned in coffee lists by Barts Boekje and Girls Who Magazine, in neighborhood and coffee guides by Broersma, and in a city guide by Amsterdam Now.

These mentions primarily paint a picture of the shop as a steady player within the Amsterdam coffee landscape, emphasizing its location in or around the Noordermarkt and Westerstraat and the use of its own blend. No formal awards or distinctions were found in the consulted sources. Consequently, the public profile remains mainly based on its own channels, product information, and editorial mentions in external guides.

• Location: Westerstraat 3, 1015 LT Amsterdam, in the Jordaan.
• Founder: Luuk Nijsen; own coffee bar opened in 2021.
• Concept: specialty coffee focused on daily use and café practice.
• Offering: espresso drinks, filter coffee, takeaway, and retail beans.
• Branding: weekly in-house roasting according to the “café-first roasting” principle.
• Public documentation: collaborations and mentions in coffee and city guides, but no documented pricing or fixed tasting schedule.