NL Mister Nata on Van Woustraat is the focus of this profile on the founding, the coffee offering, the origin of pastéis de nata, food waste, collaborations, and media attention.
About Mister Nata
Mister Nata in Amsterdam-Zuid
Mister Nata has a location at Van Woustraat 48 in De Pijp, Amsterdam-Zuid. This was the company’s first physical location. By now, Mister Nata also lists other locations in Amsterdam and Utrecht. The business focuses on Portuguese gastronomy, with the pastel de nata as its central product.
From delivery to a physical store
José Cruz is the only founder or owner named in public information. He was born in Portugal, lives in Amsterdam, and has a keen interest in gastronomy. From that background, he wanted to bring Portuguese food culture to the attention of the Netherlands.
Cruz started in 2020 by importing pastéis de nata for clients in the hospitality industry. Due to the closure of hospitality businesses during the pandemic, the activity shifted to delivery to consumers. This was followed by the search for a shop space on Van Woustraat. The formal opening of the café took place in February 2023. An exact first trading date has not been publicly recorded.
Coffee and Brewing
The coffee shop serves coffee from Single Estate Coffee Roasters. For preparation, the café uses a La Marzocco espresso machine. This places the emphasis on espresso-based drinks. Cappuccino, espresso, and latte are associated with the location in public descriptions. Tea is also part of the documented offering.
Plant-based milk alternatives are available for coffee drinks. However, which types or brands are used is not publicly stated. No public drink menu featuring filter coffee or manual brewing methods has been found either. Therefore, preparations such as pour-over, batch brew, and AeroPress are not documented.
Pastéis de nata and origin
Mister Nata states that products are delivered directly from Portugal. The company also mentions that the pastéis de nata come from selected Portuguese bakeries. At the same time, the current website states that the pastries are baked in the cafés throughout the day. Public information does not clarify exactly how import, delivery, and on-site baking are divided.
An older profile described the company as importing the pastries from Portugal. It referred to Portuguese ingredients, including a type of butter for which no equivalent Dutch alternative was available at the time. This explanation dates back to the early period of the café. It has not been established whether the current method of operation is still the same. Names of bakeries or producers have not been made public.
Food Waste and Sustainability
The location on Van Woustraat offers packages of leftover Portuguese pastries through Too Good To Go. These may include pastéis de nata and occasionally other baked goods. This provides a tangible measure against food waste. Other aspects of the sustainability policy are less clearly documented.
No public information was found regarding environmental or Fairtrade certifications, organic sourcing, or renewable energy. Data on CO₂ emissions and a formal packaging policy are also missing. As a result, a broader assessment of environmental performance cannot be made based on the available information.
Collaborations and Events
On the partner page, Mister Nata mentions, among others, Sophie Eats, Blackbird Coffee & Vintage, and Cloud. A statement attributed to Café Duval is also listed there. The companies are presented as entities that have sold products or collaborated with Mister Nata. The current status and duration of these relationships are not specified.
On January 31, 2026, Mister Nata organized a Coffee Rave together with Creative Events Promoter. The program featured DJs and coffee service. This event took place at the location on Haarlemmerdijk, not at the Van Woustraat branch. Workshops, tastings, and exhibitions in Amsterdam-Zuid are not publicly documented.
Media Attention and Recognition
Since its opening, the location has appeared in various overviews of Amsterdam patisseries and bakeries. Publications have highlighted the launch of the café, the role of José Cruz, and the offering of pastel de nata. The collaboration with Single Estate Coffee Roasters and the use of a La Marzocco machine have also been described.
The website also displays a recommendation badge from 2024 by Restaurant Guru. According to that platform, this recognition is based on reviews, scores, and user activity. Independently verified awards from specialty coffee competitions or Dutch hospitality competitions are not publicly documented.