NL The Tosti Club at SPAR city Hobbemakade is described as a shop-in-shop offering tosti’s, barista coffee, and food service within a city store in Amsterdam-Zuid.
About The Tosti Club @ SPAR city Hobbemakade
History and Concept
The Tosti Club at SPAR city Hobbemakade is a shop-in-shop within a city store in Amsterdam-Zuid. The location is listed at Hobbemakade 57, 1071 XL Amsterdam. On The Tosti Club’s location site, this branch is labeled “Tosti’s + barista.” This presents the spot not only as a toastie concept but also as a retail point offering barista coffee.
The SPAR store on Hobbemakade was launched by entrepreneur Niels Jansen on March 18, 2021. Public information indicates that Jansen chose to place The Tosti Club inside this SPAR. The Tosti Club’s location page for SPAR city Hobbemakade is dated May 27, 2025. A separate opening date for the counter itself is not mentioned there.
The broader concept of The Tosti Club began earlier. The first location opened on April 12, 2015, in Breda. Jacco Heijkoop is named as the founder. The background of the idea stems from Coen Heijkoop’s interest in old mills and bread. The concept started at Van Coothplein in Breda. At the franchise level, Jacco Heijkoop is listed as Founder & CEO. Bart van Ham is named as co-founder and COO, and has been involved since 2017 as a franchise and concept specialist.
Placement within SPAR city Hobbemakade
Within SPAR city Hobbemakade, The Tosti Club forms part of the foodservice offering. SPAR lists “The Tosti Club (Large)” as an available component for this store. The concept combines bread products with hot beverages, set within the context of a neighborhood-focused urban store. As a result, the focus is not on a standalone coffee bar, but on an integrated counter within a supermarket location.
During the pandemic, The Tosti Club’s assortment at this location was made available online. Later, the focus shifted to grocery delivery. The Hobbemakade location subsequently appeared on platforms such as Deliveroo, Uber Eats, and Thuisbezorgd. In addition, the store provides catering and smart fridges to businesses. These activities indicate a broader foodservice function surrounding the SPAR store.
Coffee and Brewing
The coffee at The Tosti Club is roasted by Cook & Boon in Breda. This roaster developed a blend specifically for The Tosti Club, named The Tosti Club Coffee. It has been publicly confirmed that the SPAR city Hobbemakade location falls under the “Tosti’s + barista” format. This means that barista coffee is part of the described offering.
Available public information does not provide a complete coffee menu for the Hobbemakade location. In general brand communications, The Tosti Club mentions barista coffee, cappuccino, lattes, and matcha latte. However, it has not been publicly confirmed which of these drinks are specifically offered at Hobbemakade. Furthermore, no data has been found regarding manual brewing methods such as filter, pour-over, AeroPress, Chemex, or cold brew.
For coffee enthusiasts, it is primarily clear that the location offers coffee within a broader tosti and convenience format. The available data says more about the roaster and the format than about origin, recipe, or brewing method. Details regarding coffee regions, farm level, certification, or the traceability of the blend used are not publicly documented.
Assortment and foodservice
The foodservice offering around The Tosti Club is described in public SPAR information primarily through tosti’s. Mentioned products include Ham/Cheese Tosti, S.A. Taco Tosti, and Italian Tosti. These names come from general SPAR FoodClub information and do not constitute a complete or Hobbemakade-specific menu. On Thuisbezorgd, SPAR City Hobbemakade Amsterdam is listed with a category called The Tosti Club, but the publicly visible page does not show a detailed coffee list.
The concept thus relies on a combination of warm bread products and coffee. Within SPAR city Hobbemakade, this fits a store environment where on-site consumption, takeaway, and delivery coexist. The available sources provide no indications of a separate cupping bar, tasting room, or specialized coffee lab at this location.
Sustainability and Sourcing
The Tosti Club states that the cheese is sourced from Beemster. For coffee, Cook & Boon in Breda is named as the roaster. Regarding bread leftovers, the organization indicates that crusts are not thrown away but sent to a children’s farm. It has also been reported that bread from the previous day is sold at a reduced price.
In reporting on the broader shop-in-shop model, there is also reference to a collaboration with Too Good To Go. It is reported that waste was reduced to less than five percent. This information pertains to the broader The Tosti Club model and the SPAR rollout. For the Hobbemakade location, no separate figures regarding waste, energy use, or coffee sourcing have been publicly recorded.
Community, events, and recognition
No public data has been found regarding coffee workshops, tastings, exhibitions, or other coffee-focused events at The Tosti Club in SPAR city Hobbemakade. Additionally, no independent coffee award or specific recognition for this location has been publicly documented. Media attention focuses primarily on the rollout of the shop-in-shop model and the role of The Tosti Club within SPAR city Hobbemakade.
As a result, the location is best understood as part of a convenience store with a food service, where coffee plays a supplementary role alongside tosti's. The available information provides a factual overview of the concept, location, involved entrepreneurs, and suppliers. However, public, location-specific details regarding coffee quality, menu, and brewing methods are currently lacking for a full assessment.