An article about Wakuli on the Tweede Jacob van Campenstraat in Amsterdam, including details on its opening, menu, activities, and the brand’s sustainability policy.
About Wakuli Tweede Jacob van Campenstraat
Wakuli Tweede Jacob van Campenstraat in context
Wakuli Tweede Jacob van Campenstraat is located at Tweede Jacob van Campenstraat 1 in Amsterdam. The location is situated in De Pijp, in Amsterdam-Zuid. In public communications, Wakuli explicitly places this branch within the Amsterdamse Pijp, fitting into a district that has boasted a wide array of coffee bars and hospitality venues for years.
History and Concept
The broader Wakuli enterprise was founded in 2019 by Lukas Grosfeld and Yorick Bruins. No public information is available regarding a separate founding team for the Tweede Jacob van Campenstraat location. Therefore, this branch should primarily be seen as part of the existing Wakuli network, rather than a independently documented business with its own public profile.
There is a fairly clear public trail regarding the opening date. In August and September 2024, reports emerged that Wakuli was working on a new location on the Jacob van Campenstraat. A public Instagram result from October 19, 2024, subsequently mentions the opening of Wakuli’s eleventh store at this address, indicating that the location became operational in the autumn of 2024.
According to the company’s own description, the Wakuli concept centers on direct relationships with coffee producers. The company links this to quality improvement, payments above market price, and a shift toward regenerative coffee production. These are the core principles of the brand as a whole. No diverging local principles or a separate concept have been publicly described for this Amsterdam location.
Coffee and Brewing
The location uses Wakuli as its roaster. The company reports that the coffee is roasted in its own roastery north of Amsterdam. In the public menu of the coffee bars, espresso, cappuccino, and filter coffee are listed as standard drinks. While the basic assortment is clear, it is not exceptionally detailed in public documentation.
Additionally, the public bar page mentions seasonal drinks such as Tiramisu Latte and Chocolate Raspberry Cold Brew. Such drinks demonstrate that the menu allows room for temporary recipes alongside classic coffees. At the same time, it remains unclear which additional brewing methods are available at this specific location; no public data was found beyond espresso-based drinks and filter coffee.
Retail offerings are also highlighted. Their public pages feature the Original House Blend and the Discover Monthly Light Roast, which, during the period reviewed, featured beans from Tanzania. For visitors, this underscores the synergy between their bar service and Wakuli’s broader product range, encompassing both on-site consumption and retail bean sales.
Community and activities
Wakuli publicly promotes hands-on coffee tastings across their Amsterdam coffee bars. These workshops cover cupping, sourcing, roasting, and tasting. However, available information doesn’t specify which sessions take place exactly at the Tweede Jacob van Campenstraat location. Consequently, a fixed local program for this specific site has not been formally published.
There is, however, a public example of a social impact initiative. A LinkedIn post by Emma Haines mentions that a shirt sold through selected Wakuli bars, including this location, would benefit Oxfam Novib. Other recurring neighborhood activities, exhibitions, or community programs specific to this address are not publicly documented.
Sustainability and Sourcing
Sustainability claims for this location are handled through Wakuli’s central communications. According to published figures, the company works with thirteen sourcing partners across twelve origin countries. Additionally, Wakuli states that 14,897 farmers receive a better income through these relationships. The company also published an average payment of 7.87 dollars per kilo over the past year, compared to an average market price of 6.19 dollars.
Furthermore, Wakuli states that they do not purchase certified coffee, opting instead for direct trade relationships. At the same time, the company cites its B Corp certification as part of its broader positioning. The company also aims for all its coffee to be regenerative by 2028, focusing on soil quality, biodiversity, carbon emissions, and climate resilience. Publicly mentioned partners include Cafe CBC in Tanzania, Ontosoroh in Indonesia, and Coopervass in Brazil.
Public Visibility and Market Position
The location itself gained attention in 2024 via Amsterdam hospitality lists featuring new openings. Meanwhile, Wakuli has received broader business and sector-wide recognition, such as being included in the 2023 Challenger50 by MT/Sprout. The industry publication World Coffee Portal previously reported on Wakuli’s first physical store in 2022, and later on a five-million-euro investment round in 2025 linked to the further expansion of their store network.
The brand is also visible within coffee sector events. The Amsterdam Coffee Festival 2025 guide listed WAKULI as an exhibitor with a “Cold Brew Mothership” activation centered around nitro-infused cold brew. For the Tweede Jacob van Campenstraat location, this means the shop functions as part of a growing brand with a clear place in the Dutch specialty coffee market, even though publicly available information about the specific location remains limited in some areas.
