Simon Lévelt Amsterdam CS

Simon Lévelt Amsterdam CS is located at Stationsplein 39F in Amsterdam Centraal. Public location descriptions place the shop within the station’s IJpassage. As such, the location serves as a hub where daily commuters, visitors, and shoppers converge. In official station information, the business appears as “Simon Lévelt Koffiewinkel”.

No public opening date for this specific location was found in the consulted sources, nor are any industry-specific founders mentioned. However, public activity for this branch has been visible since January 2016. Consequently, the location has been present in public communications at least since that period.

The background of the shop is rooted in the broader corporate history of Simon Lévelt. According to company information, Simon Levelt opened a grocery store in the old harbors of Amsterdam in 1826, where he sold coffee and tea, among other goods. The company describes a family history spanning six generations.

After 1969, Hans Levelt continued the business. In 1971, the acquisition of Alex Meijer followed, which the company describes as the foundation for the current coffee and tea shops. Since 2003, Mikkel Levelt and Bert Jongsma have led the management. For the Amsterdam Centraal location, this means it is part of a long-established retail concept, albeit without a separately documented local origin story.

In its public profiling, Simon Lévelt emphasizes organic coffee and tea, sensory exploration, and in-store expertise. The company mentions an assortment of over 150 types of tea and 25 coffees. According to these descriptions, visitors can ask questions about origin, roast profiles, blends, and brewing methods. The concept, therefore, is not just about sales, but also about education and product knowledge.

For its coffee supply, the location works with Simon Lévelt’s own brand and roastery. The company reports that the coffee for the specialty stores is roasted in their own roastery in Haarlem. This links the Amsterdam station location to a central production site within the same company.

Public descriptions of the location also mention that coffee is ground fresh in the shop. Furthermore, it is noted that the grind can be tailored to the customer’s brewing method or coffee machine. This indicates a retail model where whole beans and personalized customization play a prominent role.

“Simon Lévelt’s public coffee materials highlight several brewing methods, including slow coffee, cafetière, Aeropress, drip coffee, filter, and espresso. A branch-specific drink menu for Amsterdam CS was not found among the public sources used. Consequently, it remains unclear which brewing methods are actually available at the bar at any given moment.”

“Public descriptions of the location do mention a rotating selection of coffee and tea. Regarding the tea, green tea, Earl Grey, and rooibos are explicitly mentioned. Furthermore, public recipe pages document preparations such as an iced latte with espresso. The location’s social media also mentioned homemade kombucha, demonstrating that the assortment is not limited to a single fixed drink line.”

“The location has been visible not only as a point of sale but also as a venue for tastings. In September 2016, a “Slow coffee tasting” was publicly mentioned. This was followed in March 2017 by an announced barista tasting in the IJpassage. Later that year, a mention of a slow coffee tasting with Barista Stef also appeared.”

“Additionally, an article from December 2023 describes how Simon Lévelt Amsterdam CS previously organized tastings, mentioning a session where tea was paired with cheese. No public mentions were found in the available sources for other workshops or exhibitions specifically linked to this location.”

“The shop also received public attention outside the theme of tastings. In 2024, Simon Lévelt was mentioned as one of the businesses at Amsterdam Centraal that contributed to the decoration of the Change Station during the Pride and Canal Parade weekend. This shows the location is also visible within broader station activities.”

“According to Simon Lévelt’s sustainability information, all of the company’s coffee and tea are 100 percent organically certified. The company states that products are grown without synthetic pesticides and without artificial fertilizers. The company links this approach to safer working conditions, biodiversity, and soil quality.”

“The company further states that it selects its own coffee and tea, subsequently developing blends and roast profiles at the roastery and tea packing facility in Haarlem. Some product pages also list specific origin data. For example, La Victoria Huila is described as coffee from Huila/Pitalito in Colombia, with the Asobombo plantation mentioned as the origin location. No public data was found regarding supplier relationships exclusively linked to Amsterdam CS.”

“The location appears in official station information and public city guides for Amsterdam Centraal and organic shopping in Amsterdam. Thus, Simon Lévelt Amsterdam CS is demonstrably embedded in both the retail structure of the station and the visibility of the broader chain. At the same time, there are no public indications of separate prices or awards specifically granted to this branch.”

“Based on the available data, a picture emerges of a station location that leans on the long history of Simon Lévelt, a centrally organized assortment, and publicly documented tastings. What remains less visible are the precise opening date of the branch, local founders, and industry-specific suppliers. It is precisely this combination of recorded and missing data that defines the public profile of Simon Lévelt Amsterdam CS.”