Simon Lévelt Prinsengracht

Simon Lévelt Prinsengracht is located at Prinsengracht 180 in Amsterdam. In public descriptions, this location is listed as a specialty coffee and tea shop. Available sources do not describe the establishment as a standalone café concept with its own publicly documented drinks menu. Consequently, the focus is primarily on its retail role: sales, expert advice, and custom processing of coffee and tea for home use.

The broader Simon Lévelt enterprise traces its origins back to Simon Levelt, who, according to family history, opened a grocery store in Amsterdam's old harbor area in 1826. Coffee and tea were among the products sold there. This historical lineage continues to form the basis of the brand story the company shares today.

According to the same company documentation, the current retail structure took shape in the late sixties and early seventies. Hans Levelt expanded the business at the time through the acquisition of Alex Meijer and the coffee and tea shops of Keijzer. In 2003, Mikkel Levelt, daughter of Hans Levelt, took over as the sixth-generation director, alongside co-director Bert Jongsma. During this period, the retail formula was also modernized.

No specific opening date for the Prinsengracht location was found in the consulted sources. However, it appears that the address was already publicly listed in Amsterdam city guides as early as December 19, 2008. Additionally, the building itself is dated to 1839 in a public description. This speaks to the historical setting of the shop, but not to the exact moment this specific location opened at this address.

In the company's current formulation, the concept centers on exploring coffee and tea through selection, blending, roasting, and tasting. A wide and rotating assortment is mentioned for the Prinsengracht shop. It is also noted that coffee in the store is ground based on the customer's brewing method or machine. This indicates a retail model where customization at the point of purchase plays a central role.

The Prinsengracht location works with Simon Lévelt's own brand products. At the corporate level, Simon Lévelt reports that coffee is roasted in their own roastery in Haarlem. Tea is also blended and packaged there. The assortment includes coffee beans, pre-ground coffee, pods and pads, tea, and matcha. This points to an offering that caters to both traditional brewing methods and more modern consumption habits.

For ground coffee, the company lists nine grind settings for nine different brewing methods. In doing so, the shop caters to various ways of making coffee. The public product information mentions, among others, the following methods:

On the brand's recipe pages, preparations such as cold brew iced coffee, shock brew, espresso tonic, and Pistache Cold Brew are featured. Tea and matcha variations also appear, such as Earl Grey Matcha Latte, Hojicha Latte, Iced Matcha Latte, Chai Latte, Dirty Chai, and Pumpkin Spice Latte. However, no separate, publicly documented menu was found for the Prinsengracht location. Therefore, it remains unclear which of these preparations are structurally offered there.

Regarding the Prinsengracht location, there is no current, site-specific program of workshops, tastings, exhibitions, or recurring events documented in the consulted sources. However, an external mention suggests that the Amsterdam Simon Lévelt location is suitable for workshops and that tastings take place from time to time. Concrete dates, formats, or fixed partnerships for this specific branch have not been detailed.

Similarly, specific partnerships with neighborhood organizations, producers, or cultural parties directly linked to the Prinsengracht store are not publicly documented in the available material. As a result, the community profile of this location remains limited and formulated in general terms within public information.

At a corporate level, Simon Lévelt communicates that its coffee and tea are fully organically grown and organically certified. Furthermore, the company states that people and nature are taken into account during production. In line with this, Simon Lévelt reports direct collaboration with plantations, local farmers, and producers. For tea, the company indicates that it has been supporting partners in the transition to certified organic cultivation since the 1980s.

In its stores, the company mentions options such as refills in own packaging, reusable cotton coffee bags and tins, and store packaging made from PEFC-certified paper with recyclable components. Additionally, it is publicly documented that Simon Lévelt participates in the Futureproof Coffee Collective. Specific supplier relationships exclusively tied to the Prinsengracht location have not been publicly named.

The location at Prinsengracht 180 appears in public city guides and shopping directories of Amsterdam. At a corporate level, Simon Lévelt is visible through media appearances and interviews in national and trade publications. In March 2026, reports appeared regarding a campaign surrounding the company’s 200th anniversary. Previous public recognitions at the corporate level include the Groene Mugbokaal and a Retail Jaarprijs for store design and retail concept. Such awards are linked to the company as a whole and not specifically to the Prinsengracht location.