AULA Coffee

AULA Coffee is a coffee bar in Amsterdam-Noord, located in a former school building on the Schoenerstraat. The company announced its own opening for December 3, 2025. On LinkedIn, AULA is listed as being founded in 2025, placing the business among the most recent wave of hospitality ventures in the city.

Public sources name Ilse Damsma as the owner. In public listings regarding new hospitality openings in 2026, her name is directly linked to AULA Coffee. Little additional information regarding her professional background can be found in the sources consulted, although LinkedIn publicly states that she studied at the Universiteit van Amsterdam.

AULA describes itself as a “social coffee house” embedded within a creative collective in Amsterdam-Noord. This positioning is also reflected in the public profile texts on social media, where the business presents itself as a place where coffee, food, and a creative environment converge. The phrasing suggests a concept that extends beyond that of a classic espresso bar.

There is some ambiguity in public listings regarding the address. Official public listings refer to Schoenerstraat 7, yet some third-party Instagram mentions cite Schoenerstraat 6. No further explanation for this discrepancy was found in the available documentation.

The publicly documented coffee menu shows a blend of staples and seasonal variations. Public posts explicitly mention espresso and batch-brew filter coffee. Additionally, iced coffees and various espresso-based specials appear in the offering, suggesting a menu that evolves through limited-time drinks and rotating flavors.

The beans are reportedly sourced from Dolce Alchemia, a coffee roaster based in Amsterdam-Noord. This name appears in a public feature about AULA, making them the only clearly documented coffee partner in the available sources. Other suppliers or coffee collaborations are not specifically mentioned.

The publicly listed drinks include both classics and more adventurous recipes. Mentioned are the espresso tonic and freddo cappuccino, alongside seasonal drinks such as an Irish Crème Brûlée latte and a Spring Meadow latte. Posts also capture a horchata latte, a shaken white chocolate latte over ice with cold foam, and an iced mocha latte with homemade salted caramel cold foam.

The available information primarily illustrates how AULA works with recognizable coffee formats and temporary variations around them. There is no public documentation in the consulted sources regarding specific brewing parameters, coffee origins, or rotating single origins.

Beyond coffee, food is also mentioned in public communications regarding AULA. In the initial phase, this includes pastries, banana bread, apple tart, and tartine-style sandwiches. Later, lunch items appear in public descriptions, including soups, salads, and sandwiches, suggesting an expansion of the menu following the opening.

The documentation does not provide a full menu or a fixed price list. However, it paints a picture of a spot that combines coffee with baked goods and a limited lunch offering. This aligns with the profile of a coffee bar where visitors are encouraged to linger.

A significant part of the public profile centers on the environment in which AULA operates. The establishment describes itself as part of a creative collective. Furthermore, an Instagram post from February 2026 states that the “in-house artists” handle weekend shifts. This indicates that artists are active at the same location and that the hospitality concept is interwoven with this broader workspace or community.

Public reports also mention that AULA occasionally organizes wine tastings. Other activities, such as coffee cuppings, workshops, or formal training, were not found in the reviewed sources. Consequently, the public image of the events program remains limited to occasional side activities beyond coffee alone.

Regarding sustainability, publicly available information is limited. A public feature mentions that Dolce Alchemia selects coffee from sustainable farmers worldwide. Since AULA uses beans from this roaster, this is the primary sustainability claim indirectly linked to the coffee bar.

Other concrete environmental measures, packaging choices, or operational sustainability practices are not publicly documented in the sources viewed. However, a newsletter mentions that AULA operates with a social pricing model and offers discounts to Stadspas holders. This brings accessibility into view as a public element alongside product origin.

Since its opening, AULA has been included in several overviews of new hospitality spots in Amsterdam. The establishment appeared in an opening round by De Buik van Amsterdam and in an overview by Misset Horeca regarding new hospitality businesses from February 2026. A local newsletter from Amsterdam-Noord also highlighted the location, the pricing model, and the offerings.

Additionally, an online snippet from the Uitkrant of I amsterdam refers to AULA Coffee in the old Sint-Rosaschool in Noord. Public mentions of prices, rankings, or formal professional awards were not found in the consulted sources. Therefore, AULA’s visibility currently relies primarily on local media, opening lists, and its own social channels.