Overview of Zuivere Koffie at HvA Nicolaes Tulphuis, focusing on the campus location, the coffee offering, and the role of reintegration within the business model.
About Zuivere Koffie (HvA Nicolaes Tulphuis)
Zuivere Koffie at HvA Nicolaes Tulphuis
Since 1 September 2025, Zuivere Koffie has operated a location in HvA Nicolaes Tulphuis at Tafelbergweg 51 in Amsterdam-Zuidoost. The coffee bar is located on the ground floor of the building and is part of the campus amenities for UvA and HvA. As such, the location is not just a point of sale for coffee, but also a visible hub within an educational environment where students, staff, and visitors gather daily.
History and Concept
Zuivere Koffie started in 2015. Public profiles name Jemuel Lampe as the founder. These profiles also describe how he dealt with detention prior to his work in coffee. Subsequently, he built the company around a model where work and education play a key role in reintegration. This principle remains the core of the organization.
According to its public positioning, Zuivere Koffie trains individuals during detention and supports them in the transition to paid employment after release. The coffee bars are an integral part of that model. Additionally, the company presents itself as a player aiming to connect social impact with a smaller ecological footprint. For the HvA location, this means the hospitality function coincides with a broader social program.
Coffee and Brewing
As far as public documentation shows, the coffee for this location comes from Zuivere Koffie’s own roastery. The company states that the beans are roasted in a prison roastery in Zaandam. No other roasters were mentioned in the researched material. The available information therefore indicates that the HvA location works with coffee from the company’s own supply chain.
Their public menu clearly features espresso and filter coffee, with signature names like “Black on Black” for espresso and “Red Filter” for filter coffee. In addition, several standard espresso-based drinks are listed, primarily focusing on the classics you’d expect from a campus coffee bar.
- espresso
- cappuccino
- latte
- americano
- flat white
- iced coffee drinks
The sources consulted do not mention any specific manual brew methods beyond espresso and filter. Similarly, no public detailed information was found regarding the on-site equipment or specific recipes. As for the food, a post about the HvA location mentioned “Prison Paninis” and “Jailbird Tostis”, suggesting that alongside coffee, the location offers a limited selection of hot lunch options.
Role on campus
The location also serves as a community hub. Green Office HvA noted that meetup number 53 took place on January 22, 2026, at Zuivere Koffie on the ground floor of Nicolaes Tulphuis. Other reports from the same organization also refer to recurring gatherings at this spot, indicating that the campus coffee corner is more than just a place for transactions.
Additionally, Zuivere Koffie offers small-scale Coffee Classes at the Amsterdam location, where specialty coffee is tasted in various ways. While a separate workshop program specifically for HvA Nicolaes Tulphuis was not found in the researched material, such an offering aligns perfectly with a company that doesn’t just sell coffee, but uses it to bridge knowledge, work experience, and social context.
Furthermore, the company states that it works with a network of partners to guide participants into paid employment following detention. This collaboration is described in general terms and not specifically detailed for the HvA location, yet this context defines the role of the campus bar within the broader organization.
Sustainability and origin
In its public communications, Zuivere Koffie links social impact to sustainability. The company speaks of a minimal footprint and fair payment for high-quality products. It also mentions an energy-regenerative production site in Zaandam and a bakery designed to be vegan-first. While these statements outline the company’s ambitions, the sources provide few operational details on how this is implemented at the HvA location.
Some origin data for the coffees is publicly available. For Black on Black, fairtrade and organic arabica are mentioned, supplemented by a portion of robusta from Sumatra and Vietnam. Other coffees in the online range refer to countries such as Colombia, Brazil, Honduras, and Peru. Specific, named green coffee suppliers are not mentioned in the consulted sources.
Zuivere Koffie also reports that it is PSO30+-certified and recognized as a Social Enterprise. These qualifications apply to the organization as a whole rather than exclusively to the HvA Nicolaes Tulphuis location, but they place the site within a business model where social goals are an explicit part of the operations.
Media and Recognition
The organization has garnered media attention in recent years. I amsterdam included Zuivere Koffie in the Local Makers series in September 2024, featuring a conversation with Jemuel Lampe and operational director Linda Tammerijn. Food Inspiration published a documentary-style article about the prison roastery in October 2024. Previously, RTL Nieuws/Editie NL reported in July 2023 on the employment of ex-prisoners in a coffee bar environment, and De Ondernemer also highlighted the company in August 2023.
Additionally, Zuivere Koffie states that together with JC Zaanstad and In-Made, it won the Best Government Innovation of the Year 2023 award. This recognition pertains to the broader organization and not specifically the HvA location. For the site in Amsterdam-Zuidoost, this creates a profile where coffee, campus hospitality, and reintegration are structurally intertwined.
