Proefiz Zwolle

Proefiz Zwolle is located at Diezerstraat 91, in the city center of Zwolle. The location is part of a broader lunch concept that, according to the company, began in 2013. The first branch opened in Assen. This was followed by expansion to Zwolle, where the shop launched on April 11, 2016.

The Zwolle branch is situated in a former retail space on Diezerstraat. Previously, the premises housed Valetdix. Further back in the 20th century, the space was occupied by businesses selling corsets and women’s clothing. This gave the hospitality concept a place in a building with a long retail history.

Local news coverage from the opening period identifies Raymond Bakhoven as the owner at the launch in Zwolle. Other founder names and a more detailed professional biography are not publicly documented. Bakhoven stated at the time that Zwolle was chosen following a feasibility study conducted by an SME research firm.

At the time of the opening, the concept revolved around three main categories: juice, sandwiches, and coffee. The current description is broader. Proefiz now presents the venue as a lunch concept featuring coffee and tea, lunch dishes, smoothies, juices, pastries, and other beverages.

According to Proefiz, the coffee and tea are supplied by Mocca d’Or, a coffee roaster based in Zwolle. Reports on the opening mentioned espresso, cappuccino, and latte macchiato. The venue also offered variants under the name “Coffee with a Twist.”

The current online menu lists various cold and flavored drinks. Examples include Caramel Ice Coffee, Chocolate Ice Coffee, Ice Latte, and Chocolate Ice Latte. Additionally, the menu features Rolo Latte, Stroopwafel Latte, Toffifee Latte, Chai Latte, and Matcha Latte.

Public information does not provide a complete technical overview of the coffee setup. Manual brewing methods such as V60, Chemex, AeroPress, or French press are not mentioned. There is also no data on the coffee blend used, country of origin, espresso machine, or coffee grinder. As a result, it is not possible to determine which beans or equipment are specifically used in Zwolle.

Proefiz offers high tea by reservation. According to the menu, this consists of sweet and savory items served with tea. The company accepts reservations for lunch or high tea for groups of six or more. Customers can also submit a request for catering services.

Another mentioned activity involves the use of the restroom by passersby. The company states that the fees received are donated to the Ronald McDonald House. No other fixed collaborations with social organizations are described in the reviewed material.

Public coffee workshops, tastings, and exhibitions are also not documented. No recurring public event program was found. The available information therefore points primarily to regular hospitality services, group reservations, and catering, rather than a separate program focused on coffee culture.

Mocca d’Or is the only publicly named supplier for coffee and tea. Proefiz also states that smoothies contain fruit, yogurt, and milk. According to the company, the juices contain fruit and juice, with no added sugar or preservatives. These are statements about composition and not proven environmental certifications.

The origin of the coffee is not further elaborated. Countries, plantations, cooperatives, importers, and certifications are not mentioned. There is also no information on energy use, waste streams, reusable packaging, food waste, or CO2 emissions. Therefore, a broad sustainability profile cannot be established based on public data.

The arrival of Proefiz in Zwolle attracted attention from local and business media in 2016. In 2017, Misset Horeca ranked the Zwolle branch at number 83 in the Koffie Top 100. In 2018, the same location was ranked number 98.

The company website lists four rankings and a seventh-place finish in 2017. However, the location data from Misset Horeca links that seventh place to Proefiz Assen, not Zwolle. This distinction is relevant when evaluating the mentioned recognition. In 2019, The Daily Dutchy included the Zwolle location in an overview of seven coffee spots in the city.

Proefiz Zwolle combines coffee with lunch, smoothies, juice, and sweet drinks. The available sources provide extensive information about the general offering but little about beans, origin, and brewing methods. For coffee enthusiasts, it is therefore primarily possible to evaluate the concept and the menu. A deep analysis of coffee profiles or purchasing policies is not possible based on public information.