Selma’s Nordic Bakery

Selma’s Nordic Bakery is a family-owned business with a bakery and café in Amsterdam. The original public location is at Jan van Galenstraat 70 in Amsterdam-West. There is also a second location at Herenstraat 35 in the city center. Public information describes the venue as a Nordic bakery and café with a focus on specialty coffee.

The background of Selma’s lies with Anna and Jorrit. Anna is described as a Swedish-Finnish baker with a passion for natural baking. Jorrit is described as the Dutch business partner within the company. The name Selma refers to Anna’s grandmother. According to available information, Selma opened a café in Helsinki later in life.

The first location on Jan van Galenstraat was publicly described as newly opened in early 2017. An exact opening date could not be determined in the public sources reviewed. The concept combines Nordic baking traditions with a café function. Fika, bread, pastries, coffee, and seasonal products play a consistent role in the venue’s positioning.

According to available descriptions, Anna develops traditional Nordic recipes for a modern audience. The venue does not operate with a fixed menu. This is linked to reducing food waste. As a result, the offerings can vary depending on the season, production, and available ingredients.

Coffee is a clear part of Selma’s profile. The coffee is supplied by Stooker Specialty Coffee. For espresso, Selma’s uses the Capricornio from Stooker. This coffee is also mentioned for cappuccinos and lattes. In addition, filter coffee, espresso, cappuccino, and latte are publicly documented as preparations served at Selma’s.

The partnership with Stooker places Selma's within the broader Amsterdam specialty coffee scene. However, the café's profile extends well beyond coffee alone. The bakery function is equally prominent. In public descriptions, coffee is primarily associated with bread, pastries, lunch dishes, and the Nordic café concept.

Product information highlights bread made from stone-milled organic flour. Fresh and predominantly organic ingredients are noted for pastries, cakes, and tarts. The café also mentions that the display case often features vegan, naturally sweetened, or gluten-free options. This does not mean, however, that the entire selection always falls within these categories.

The absence of a fixed menu is a practical aspect of the business model. As a result, the offerings can change. Available information links this flexibility to local products, seasonal ingredients, and the reduction of food waste. For readers, the key takeaway is that the menu structure appears less rigid than in cafés with a permanent assortment.

Selma's mentions the use of local and largely organic products. It also speaks of local, seasonal, and, where possible, organic ingredients. These claims primarily relate to the bakery and kitchen. For coffee, the supplier Stooker Specialty Coffee is explicitly named.

For the Capricornio espresso, Luiz Saldanha and José Antonio Rezende are named in the Paraná region of Brazil. For this coffee, product information refers to environmental measures at the farm level, including water-efficient processing and reduced CO2 emissions. The available information does not provide a complete overview of all links in the coffee supply chain.

In addition to its café function, Selma's offers catering for business meetings and celebrations. This includes breakfast, lunch, sweet treats, sourdough rolls, soup, lunch salads, and bakery products. Pre-orders for bread, buns, and cakes are also documented. Larger orders are handled through catering requests.

Regularly scheduled public events, workshops, tastings, or exhibitions were not found in the public sources examined. Broader community partnerships are also not publicly documented, aside from supplier relationships, catering, and pre-orders. This makes the public profile primarily focused on the bakery, café, coffee, and orders.

Since 2017, Selma's has been mentioned multiple times in publications about the hospitality industry, Nordic cafés, and dining in Amsterdam. Early articles described the café in Amsterdam-West, highlighting Anna's role, the Nordic character, and Stooker as the coffee roaster. Later mentions also covered the second location on Herenstraat.

No formal awards or recognized award lists were found in the sources examined. The available documentation primarily shows that Selma's operates at the intersection of Nordic baking culture, Amsterdam café hospitality, and specialty coffee. For the specialty coffee sector, the café is relevant due to its collaboration with Stooker and the consistent presence of espresso, milk-based drinks, and filter coffee in its offerings.