Profile of Cafecito Rijnstraat at Rijnstraat 32, with public information regarding the 2025 opening, the coffee offering, beans, and its position within the Cafecito brand.
About Cafecito Rijnstraat
Cafecito Rijnstraat in Pictures
Cafecito Rijnstraat is located at Rijnstraat 32 in Amsterdam-Zuid. Public business records list this address as the official location of the establishment. In a municipal publication, Cafecito Rijnstraat B.V. at the same address is described as a coffee house. As such, the shop is recognized as part of a broader chain active across multiple locations in Amsterdam.
Publicly available data regarding the business primarily refers to the Cafecito brand as a whole, rather than this specific location individually. The company’s LinkedIn page states that Cafecito was founded in 2020. An interview from July 2024 describes how the company started as a coffee roastery just before the pandemic. During that same period, the first physical to-go location was opened.
History and Concept
In public information regarding the wider enterprise, the name Mohammed Ali, also referred to as Mo Ali, is associated with Cafecito. For the Rijnstraat location, detailed public background profiles of the founders or initiators were not found. However, information regarding the opening of the location itself is available.
On April 13, 2025, Cafecito announced via an official social media post that “store number 8” at Rijnstraat 32 was open. A public LinkedIn post by Norbert Verheijden also described the shop as the eighth location. In that same post, Kaan was mentioned as the franchise partner for this location. This indicates that Cafecito Rijnstraat is part of a franchise and expansion model within Amsterdam.
In its own business description, Cafecito presents a concept centered around craftsmanship and supply chain control. The emphasis lies on involvement from the selection of the bean through to traditional roasting. The company states that they roast their own beans. For the store design, Cafecito uses terms such as minimalist, natural, and back-to-basics. There is also mention of natural and sustainable materials used in the interior and service environment.
Coffee and Brewing
The selection at Cafecito Rijnstraat aligns with the menu the company publishes for its espresso bars. This includes Coffee Cafecito, Americano, Flat White, Cappuccino, Latte, and Chai Tea. Additionally, the company mentions other drinks without fully detailing them on the menu page. Through social media, a drink called Cafecito tonic has also been publicly documented.
The public webshop and product pages show that the brand sells more than just drinks at the bar, offering beans for home use or other brewing methods. In doing so, Cafecito distinguishes between espresso and filter coffee. The product list includes various blends and coffee with specific origin designations.
- Espresso Cafecito Blend 001
- Espresso Cafecito Blend 002
- Espresso Brazil Cerrado
- Colombia Decaf Swiss Water
- Filter Ethiopia Keramo
- Filter Costa Rica Anaerobic
- Filter Rwanda Natural
On its own pages regarding roasting and brewing, Cafecito describes espresso as the foundation for several types of drinks. Espresso can be served as a standalone shot, lengthened with hot water into a long black or Americano, or serve as the base for a flat white, latte, and cappuccino. Additionally, the company has a separate public page dedicated to filter coffee. This suggests a menu where both espresso-based drinks and manually brewed or filtered coffees play a key role.
Origin, roasting, and methodology
The company states that it is involved in the entire journey from bean selection to the roasting process. According to their own description, coffees are selected by coffee farmers, then imported, roasted, and subsequently prepared by professional baristas. Cafecito links roasting their own beans to having control over the quality of the final product. Specific partnerships with importers, farms, or suppliers for the Rijnstraat location are not mentioned in the consulted public information.
For several coffees, the origin and processing are publicly specified. For instance, Medellin in Colombia, Cerrado in Brazil, Huila in Colombia, Kamembe in Rwanda, and Nueva Segovia in Nicaragua are mentioned on individual product pages. This creates a picture of an assortment that distinguishes between different countries and processing styles, including washed, natural, and decaf via the Swiss Water process.
Community, events, and visibility
No publicly documented workshops, tastings, exhibitions, or recurring neighborhood activities were found for Cafecito Rijnstraat itself. However, some activity is visible at the brand level. Cafecito’s loyalty program states that members can redeem points for a Coffee Masterclass. Additionally, Cafecito was mentioned in 2025 as the location for a coffee rave during Plant FWD Week.
The name Cafecito also appears outside of its own channels. A LinkedIn update from the company mentioned a yoga session with Numéro Netherlands and Angèle Dubois. A post from W Amsterdam described Cafecito as a co-host of that wellness event and linked this to the addition of Cafecito matcha to the W Lounge menu. Such mentions refer to the brand as a whole and not specifically to Rijnstraat.
In editorial publications, Cafecito has been mentioned more frequently within overviews of coffee shops in Amsterdam. In these, the brand is described as an Amsterdam coffee roastery and franchise formula that grew further after the pandemic. International guides also included other Cafecito locations in their Amsterdam overviews. For Cafecito Rijnstraat itself, no publicly documented prices or ranking mentions were found.
