Cleen Coffee & Cakes

Cleen Coffee & Cakes is a coffee bar located in De Pijp, in Amsterdam-Zuid. Publicly available business listings list the address as Eerste van der Helststraat 63, 1073 AD Amsterdam. This address is consistent across their Instagram profile, online ordering site, and a neighborhood guide for De Pijp, making it the publicly documented main location of the business.

The name Noortje de Cleen is publicly associated with the venture. In a public LinkedIn post, she mentioned that the coffee bar in De Pijp was opened alongside a business partner following a three-week renovation. Older public LinkedIn information also links her to NOOR & more. In that context, she noted a background in psychology and marketing, with a focus on online brand experience.

Available registration data places the founding or registration of the company in May 2025. A later public post by the entrepreneur mentions July 26 as the opening date following the renovation. Based on these two pieces of information, the formal start of the business was in the spring of 2025, while the actual opening of the coffee bar took place in the summer of that year.

In its own profile description, Cleen Coffee & Cakes describes the concept as a space for coffee, matcha, and pastries. This phrasing aligns with the visible assortment on the public ordering platform, where the emphasis is not only on coffee, but also on cold drinks, sweet pastries, and fruit-filled desserts.

The publicly accessible menu shows that the beverage offering is built around a series of cold preparations. Menu categories include Iced Matcha, Iced Coffee, Iced Drinks, and Smoothies. Additionally, Cakes & Cookies and a separate category for viral desserts or fruity filled cakes are featured on the menu. Thus, the focus in the documented sources lies on cold drinks and sweet treats.

Some coffee variations are described specifically. According to public menu information, an Iced Americano consists of ice, a double espresso, and water. An Iced Latte is described as ice, a double espresso, and milk of choice. The source materials mention no specific espresso blend, no house roasting, and no fixed coffee roaster that could be independently confirmed.

The matcha offering is specified in more detail. The menu features an Iced Matcha Tea and an Iced Matcha Latte. Additionally, variants with flavors or additions such as peach, pistachio, raspberry, passion fruit, and blueberry are mentioned. This creates the impression of a menu where matcha is at least as prominent as coffee.

The menu also lists Iced Barista Cacao by Reclaem. This product is described as ceremonial cacao with mushrooms, with an option to add espresso. Among the sweet products, various filled cakes and desserts are listed, including variants with blueberry, passion fruit, pistachio, mango, lemon, coconut, cherry, raspberry, cookie, and strawberry.

What is notably absent from the consulted public sources is also relevant. No public documentation was found for manual brewing methods such as filter coffee, V60, Chemex, or AeroPress. Consequently, it remains unclear whether such preparations exist internally but are not publicly communicated, or if the daily focus is primarily on other drinks.

Public communication regarding activities is limited but specific. On Instagram, event posts are visible for a Coffee Party or daytime pop-up at Cleen, featuring DJ Maxwell Ortega. The event was scheduled for February 7 and was presented as a program of coffee, matcha, cakes, and music.

Additionally, at least one publicly visible event result mentions free coffee sponsored by Colombo Coffee. This indicates an external partnership for a specific activity. Beyond these mentions, no workshops, tastings, exhibitions, or recurring educational programs were found in the investigated public sources.

Only a limited amount of verifiable data is publicly available regarding sustainability and origin. On Too Good To Go, Cleen is listed with a surprise bag for remaining sweet baked goods. Additionally, a separate Easter package was mentioned for products remaining during or after Easter. Such mentions primarily provide insight into waste reduction sales rather than a broader sustainability policy.

When it comes to suppliers and brands, only one name is explicitly linked to a product on the menu in public sources: Reclaem, mentioned in connection with the iced barista cacao. Comprehensive information regarding traceability, sourcing policies, coffee origin, or structural sustainability goals was not found in the reviewed materials. As a result, the public image remains fragmented on this point.

In terms of visibility, Cleen Coffee & Cakes appears in several public mentions. The establishment is featured in a neighborhood guide for De Pijp. Additionally, Instagram search results show mentions from Amsterdam food and lifestyle accounts, including FoodfoolAmsterdam, Flavourites Official, whatdrewsays, and amsterdamactivities. Such mentions demonstrate that the shop is being noticed online within local lifestyle circles.

The business is also visible on hospitality listing platforms. A Restaurant Guru listing noted 50 Google reviews and a Google score of 4.6 out of 5 at the time of recording. This is a snapshot from an external index and not an editorial rating. No public documentation of award wins or inclusion in a formal awards list was found in the consulted sources.

Based on the available data, the image emerges of a young coffee bar in De Pijp with a public profile centered around iced coffee, matcha, and sweet treats. The factual information is relatively strong regarding location, opening, menu items, and a few events. However, publicly documented information regarding coffee origin, brewing philosophy, and broader sustainability choices remains limited for now.