This article describes Coffee and Coconuts Zuidas as the second location in Amsterdam, focusing on its opening, address listings, ownership, coffee offering, and origin.
About Coffee & Coconuts Zuidas
Coffee & Coconuts Zuidas: second location in the Amsterdam business district
Coffee & Coconuts Zuidas is the second location of the Amsterdam-based coffee company Coffee & Coconuts. According to public reports, this location opened in November 2022 in the ITO Tower in the Zuidas district. This gave the brand, which started in 2014, a second base of operations within the city alongside its original shop in Amsterdam.
There are discrepancies in public listings regarding the exact address. The company website and LinkedIn list Gustav Mahlerplein 20 in Amsterdam, while Instagram and several external sources list Gustav Mahlerplein 40. The available information does not explain the reason for this difference.
History and Ownership
On LinkedIn, the company is listed as having been founded in 2014. In a 2017 interview, Ruerd Akersloot is mentioned as a co-founder of Coffee & Coconuts and former owner of Tijn Akersloot. The same source states that Bas Beijer had already worked with Akersloot and Jasper van het Nederend for five years prior to the 2014 opening. It also mentions that Van het Nederend previously worked in the corporate world.
In the company’s own public communications, Jasper van het Nederend is referred to as the founder and owner. A project page regarding the Zuidas location names Jasper and Bas Beijer as the owners who commissioned the design and construction project for this branch. These various sources indicate that several names played a role in the origin and expansion of the company.
December 2014 is cited as the opening date for the first location in the former Ceintuur Theatre. The Zuidas location followed nearly eight years later. This expansion marks a shift from a single standout hospitality venue to a business with multiple cafés in Amsterdam.
Concept and positioning
In public texts, the company describes its own concept as “specialty coffee without the pretension” and “specialty coffee for the common man.” In business terms, this indicates an effort to present specialty coffee as accessible, stripping away the jargon and the distance often associated with this segment. Simultaneously, the company describes itself as an Amsterdam-born enterprise that roasts in IJmuiden and serves through an Amsterdam café business.
Additionally, Coffee & Coconuts emphasizes relationships with farmers, customers, and communities in its own communications. This phrasing connects the hospitality function of the café with the role of roaster and buyer. For the Zuidas location, this means it is presented not just as a coffee counter, but as a visible part of a broader supply chain.
Coffee and Brewing Methods
The Zuidas location uses coffee from its own roastery, Coffee & Coconuts. The company refers to Ayu as the flagship blend and states that this blend is used in all espresso drinks across its café locations. This suggests that Ayu serves as the consistent foundation for the daily espresso offerings at the bar.
Public listings link the Zuidas bar to three brewing methods: espresso, AeroPress, and filter coffee. In its own glossary, the company also uses categories such as pour-over or V60, batch brew, and cold brew. Furthermore, the flat white, cappuccino, and cortado are described as milk-based espresso drinks.
Specifically documented drinks include the cappuccino, filter coffee, espresso, and americano. Decaf is also publicly listed. According to the product information, this caffeine-free coffee is suitable for filter coffee, espresso, and cappuccino. This indicates that decaf is not treated as a niche option on the side, but is integrated into multiple brewing methods.
Origin and Sourcing
Regarding sourcing, Coffee & Coconuts places strong emphasis in its own texts on direct contact with producers. The company claims to source directly from farmers it knows and trusts, with full transparency. In its glossary, direct trade is explained as visiting farms, building long-term relationships, and paying prices above the commodity market.
The product information provides several concrete examples. For Flora, the company mentions a partnership with the family farm of Eduardo Ferreira de Sousa in Brazil, which was reportedly converted from conventional farming to regenerative agroforestry. For Sol and Five-O, a multi-year relationship is mentioned with Fazenda Passeio in Brazil and producer Adolfo Vieira Ferreira. It is noted that the initial introduction took place via Trabocca Coffee Importers, that the company visits the farm, and that Adolfo later visited Amsterdam.
For Decaf and Five-O, coffee is sourced from the Santa Maria Cooperative in Huila, Colombia. According to the product descriptions, the decaffeination process takes place at the origin using sugarcane ethyl acetate rather than conventional chemical decaffeination. These details demonstrate that Coffee & Coconuts utilizes public product pages to elaborate on origin and processing.
Community, events, and public visibility
A public events calendar for Coffee & Coconuts Zuidas was not found during the review period. However, public mentions do reveal activities taking place at this location. For instance, a crochet gathering was announced via Instagram, intended for participants with their own projects as well as those who wanted to learn.
Additionally, a Facebook snippet mentions a coffee cupping featuring Uganda at the Zuidas location, although no year is visible in the accessible fragment. Furthermore, a partnership with BEAT Cycling Club shows that the brand is visible beyond the hospitality environment. In that context, a cupping session at the roastery is mentioned, where blends were selected for riders, staff, guests, and members.
Around the Zuidas branch, further attention appeared in local business and architecture media, particularly regarding the opening and the interior design project. Public sources do not mention any formal awards or a public award list for this location. Based on the available data, the image emerges of a branch that is visible within coffee, design, and collaborations, but whose public profile is primarily driven by corporate communication and sporadic external mentions.
