NL Rojas Specialty Coffee Bar in Zwolle is described through its connection to family farms in Huila, own processing, direct trade, workshops, and public visibility.
About Rojas Specialty Coffee Bar
History and Concept
Rojas Specialty Coffee Bar is located at Luttekestraat 25 in the city center of Zwolle. The coffee bar opened at this address on July 21, 2025. The private limited company behind the business was registered with the Chamber of Commerce on April 16, 2025. The business activity falls under the operation of drinking establishments.
The background of Rojas Specialty Coffee lies in Huila, Colombia. According to company information, Salomon Perdomo Alarcon started the first family plantation in the early twentieth century. The Perdomo Rojas and Rojas Zuñiga families are connected to Finca San Isidro and Finca Palo Grande. These farms form the foundation of the coffee concept in Zwolle.
Carlos Andres Perdomo Rojas is described as a fifth-generation coffee farmer, certified coffee roaster, and barista. In 2019, he traveled to the Netherlands. The idea for direct trade emerged in collaboration with his Dutch aunt, Corine Blom. Public contact information lists Marco Blom, Corine Blom, and Carlos Andres Perdomo Rojas. Corine Blom is also listed as the contact person for the company.
The concept revolves around bringing coffee from their own family farms to the Dutch market. Terms such as “From our farm to your cup”, “Single Estate”, and “Direct Trade” are used to describe this model. For readers, this primarily means that origin, processing, and sales are closely linked.
Coffee and Brewing
The coffee bar works with Rojas Specialty Coffee and uses beans from Finca San Isidro and Finca Palo Grande. The Colombian region of Huila is central to the business information. The family grows, harvests, roasts, and serves their own coffees. This model differs from coffee bars that purchase coffee from external roasters.
The San Isidro coffee is described as 100% Arabica, single-origin, and single-estate. It has a medium roast and a cupping score of 86. The producer mentioned is the Perdomo Rojas family. The Palo Grande coffee is also 100% Arabica, single-origin, and single-estate. This coffee has a cupping score of 87 and is associated with the Rojas-Zuñiga family.
The preparation methods mentioned include espresso, lungo, Americano, cappuccino, latte, filter coffee, and cold brew or drip. Plant-based milk is also mentioned. This positions the bar within the standard espresso drinks and filter methods of the specialty coffee sector. Breakfast and pastries are also offered. The pastries come from Jan Bakt, known as a finalist on Heel Holland Bakt.
Origin, Processing, and Sustainability
The business information emphasizes direct trade. According to this information, the coffee is purchased directly from the family farms, without intermediaries. The stated goal is social, ecological, and financial sustainability. This includes references to the community in the Huila coffee region and to approximately eighty families connected to the coffee work.
Agriculture and processing are also described. Natural elements on the farms are mentioned, such as water from waterfalls, shade from large trees, and sunlight. The processing steps on the farm are described as circular and environmentally friendly. For the San Isidro and Palo Grande coffees, honey processing, sun drying, fermentation in the coffee cherry, and anaerobic tank fermentation are mentioned.
In addition to coffee, several product relationships are publicly documented. These include pastries from Jan Bakt and chocolate products from Booja-Booja in the webshop. No external coffee roaster is publicly documented as a supplier for the Zwolle bar. The information therefore primarily points to a farm-to-cup model.
Workshops, Education, and Activities
Rojas Specialty Coffee Bar offers more than regular hospitality activities. The business mentions contact options for group reservations, orders, barista workshops, questions, and collaborations. The barista workshop lasts two hours and covers tasting, cupping, latte art, and basic knowledge about espresso.
Part of the workshop is a “Crop to Cup” presentation. This discusses the journey of the coffee, from the Colombian farms to the cup. Carlos Andres Perdomo Rojas gives lectures and workshops on coffee, according to the business information. The business has a workshop location in Zwolle and can also provide on-site sessions.
Visits to the coffee farms in Huila are also described. These visits can include staying on the farm, coffee picking, cultivation, fermentation, roasting, and meetings with coffee farmers and other coffee entrepreneurs. At the Amsterdam Coffee Festival 2025, Rojas Specialty Coffee was at stand N30D. A “crop to cup” masterclass and tasting with Carlos Andres Perdomo Rojas was mentioned there.
Public Visibility
The coffee bar is listed as a location in the Zwolle city center and as a specialty coffee location in Zwolle. In October 2024, an article about Rojas Specialty Coffee, Carlos Andres Perdomo Rojas, Corine Blom, the family farms in Huila, and the direct trade model appeared in De Stentor. The partnership is also registered as a recognized training company. This recognition dates from February 17, 2026, and relates to assistant roles in hospitality and food.
No public price or award was found for Rojas Specialty Coffee Bar in the consulted information. The available data primarily depicts a young coffee bar in Zwolle with a clear connection between family farms in Colombia, in-house processing, and sales in the Netherlands.