Keen Coffee Roastery Shop & Bar

Keen Coffee Roastery Shop & Bar is located at Tractieweg 93 in Utrecht. The location is in the Werkspoorkwartier, in Utrecht West. Keen Coffee lists this branch as a roastery shop and bar, with weekday opening hours and an email address for the roastery location.

The opening of the location on Tractieweg was reported on January 30, 2026. The concept combines a coffee bar, a shop, and the proximity of the roastery. This makes the branch distinct from a regular coffee bar, as the roasting activity is a visible part of the space.

Public documentation offers varying descriptions of the founding of Keen Coffee. One source cites Bonne Postma, Joris Goossens, and Roderick Schouten as the Utrecht-based entrepreneurs behind Keen Coffee since 2016. Another source names Bonne Postma and Rob Kerkhof, along with Jan and Tosca Schuitemaker of CoffeeXperts, as the founders in December 2015. According to that account, the public launch followed in March 2016.

Bonne Postma’s background is described in connection with barista work, coffee competitions, time spent in a roastery, and visits to production regions. It is also noted that Bonne Postma and Rob Kerkhof founded Keen Coffee after working as baristas and building a network of bars and restaurants.

The Tractieweg location is described as a place where coffee is served and coffee products are sold. Additionally, the roastery is connected to the same site. Available information mentions that visitors can watch the roasting process. This makes the location particularly relevant within the context of specialty coffee, where production, origin, and preparation are often discussed together.

This branch is separate from the Keen Coffee Bar on Ganzenmarkt. Information about tastings and certain suppliers is primarily linked to the Ganzenmarkt in the sources. Therefore, a careful distinction must be made between what is specifically documented for this roastery shop and bar and what is known about Keen Coffee as a whole.

The coffee at this location comes from Keen Coffee itself. The Tractieweg branch is described as the company’s own roastery shop and bar. Available information mentions espresso and filter coffee. Espresso, cappuccino, and filter coffee are also listed in descriptions of the Roastery Bar & Shop.

The coffee is intended for on-site consumption and take-away. The shop component consists of freshly roasted beans and coffee accessories. Less information is available regarding a full standard menu for the Tractieweg location. For the separate bar on Ganzenmarkt, guided tastings of filter coffee, espresso, and milk-based drinks are mentioned, but this information is not recorded as a standard offering of the roastery bar.

Keen Coffee documents barista training at the roastery in Utrecht. The mentioned courses are Keen Barista Essentials, Keen Espresso Master, Keen Sensory Master, Keen Train the Trainer, and Keen Latte Art. The page for Keen Barista Essentials lists the Keen Coffee Roastery at Tractieweg 93 as the training venue.

This training is described as a small-scale session with a maximum of six participants. Additionally, information on guided tastings states that larger private sessions can take place in the roastery’s training room. However, regular guided tastings are linked to the Keen Coffee Bar on Ganzenmarkt 30.

There are also public mentions of collaborations around events. An example is a partnership with GLUE Utrecht, where Keen Coffee was named as the coffee partner for a design event. That mention primarily refers to the location on Ganzenmarkt. No public documentation was found of exhibitions that took place specifically at the Keen Coffee Roastery Shop & Bar on Tractieweg.

Keen Coffee states that their direct trade relationship began with a collaboration with Natalia, a coffee farmer in Brazil. The company also claims that through direct trade, they pay farmers more than 150 percent of the C-market price. Coverage of the opening on Tractieweg similarly notes that Keen Coffee buys beans directly from farmers and pays at least 150 percent of the market price.

Regarding the roasting process, Keen Coffee mentions the use of a Loring roaster. The company describes this process as smoke-free and energy-efficient. This information pertains to Keen Coffee’s operations as a roastery. For dairy products, suppliers are documented for the Ganzenmarkt bar, including De Brienenshof for cow’s milk and Oatly for plant-based milk. These details are not specifically recorded for the Tractieweg location.

The opening of Keen Coffee Roastery Shop & Bar in the Werkspoorkwartier received attention in Utrecht and coffee-specific media in January 2026. This coverage highlighted its function as a coffee bar, shop, and roastery location. Later, the location was also featured in a coffee medium. Additionally, the branch is listed in a database for coffee locations.

Available information portrays Keen Coffee Roastery Shop & Bar as a Utrecht specialty coffee location where roasting, serving, sales, and training come together. At the same time, the sources call for precise delineation. Not all information about Keen Coffee automatically applies to the Tractieweg location. In particular, data regarding tastings, suppliers, and previous café reviews partly belong to the Ganzenmarkt branch.