Wakuli opened a coffee bar and shop on Stoeldraaierstraat in Groningen in November 2025. The article covers the history, the assortment, the origin of the coffee, and the agricultural goals reported by the company.
About Wakuli Stoeldraaierstraat
History and Concept
Wakuli Stoeldraaierstraat has been located at Stoeldraaierstraat 70 in the center of Groningen since November 20, 2025. According to reports, this was Wakuli’s twentieth Dutch location and its first in Groningen. The location combines a coffee bar with a shop for packaged coffee beans and capsules.
Wakuli was founded by Yorick Bruins and Lukas Grosfeld. They started with Wakulimarket in 2018, a platform targeting business clients. A year later, a subscription model for consumers followed. The company’s first physical coffee bar opened in Amsterdam in 2022. After that, Wakuli further expanded the number of locations in the Netherlands.
Bruins previously worked as an agricultural advisor in East Africa and studied food policy. He also has experience as a sous-chef. According to his own account, a meeting with a coffee farmer in Tanzania in 2017 played a role in the creation of Wakuli. Grosfeld is mentioned in public information as co-founder and former study friend of Bruins. Less information is available about his previous career.
The physical locations are set up as a combination of hospitality and retail. In addition to preparing drinks, the Groningen location sells coffee for home use. According to the company concept, staff provide information about origin, taste, and producer groups. This information is part of the normal shop setup and does not form a separate event program.
Coffee and Brewing
The coffee in the bar is roasted by Wakuli itself. The headquarters, distribution center, and roastery are located in Watergang, near Amsterdam. For the Groningen location, espresso, cappuccino, and filter coffee are documented as fixed categories. Other manual brewing methods are not publicly confirmed for this location.
The assortment also includes drinks that may vary by season. A summer menu featured, among others, cold brew with pandan and spekkoek, and a variant with chocolate and raspberry. Around the opening in November 2025, a cappuccino with gingerbread and white chocolate, a purple pumpkin-spice latte, and a popcorn latte were also described. These drinks are not considered a permanent part of the menu.
According to product information, the Original House Blend consists of coffee from partners in Brazil, Rwanda, and Ethiopia. Wakuli also sells changing single-origin and seasonal coffees within the Discover Monthly program. As a result, the available beans and specific coffee lots can change throughout the year.
Origin and agriculture
Wakuli states that it purchases coffee through long-term relationships with farmer organizations, rather than through constantly changing suppliers on the spot market. The company says it works with partners on coffee quality, soil health, biodiversity, and measures related to climate change. These are practices reported by Wakuli itself.
The company has set a goal that all coffee will come from regenerative agricultural systems by 2028. Wakuli describes this as agriculture with attention to soil, biodiversity, emissions, and climate effects. At the opening in Groningen, the company reported direct collaboration with 16,246 farmers in thirteen countries. It also reported on 15,959 hectares where regenerative agriculture projects take place.
For 2024, Wakuli cited an average payment of 6.94 US dollars per kilogram of coffee. The company referred to a commodity price of 3.85 dollars per kilogram. The figures come from Wakuli’s own communications and are not specifically broken down for the Groningen location.
Mentioned relationships include Coopervass in Brazil, farmers around the Kinazi washing station in Rwanda, and the Kata Muduga Union in Ethiopia. CBC in Tanzania and Ontosoroh in Indonesia are also mentioned as partners. The available information does not make it clear which individual parties are served on a given day in Groningen.
Activities and Public Attention
No fixed workshops, tastings, exhibitions, or collaborations with local organizations are documented for the location on Stoeldraaierstraat. Wakuli does organize coffee tastings at some other locations. On June 20, 2026, locations in Amsterdam, The Hague, and Leiden were mentioned for this purpose, but no location in Groningen.
The opening of the location received attention from local and trade media in September and November 2025. The launch was covered by several Groningen-based publications on November 20. The venue is also featured in tourist and business directories of coffee shops in the city. No awards or competition results have been specifically attributed to this location.
