Pure Groningen

Pure Groningen is located at Vismarkt 10, 9711 KS Groningen, in the city center. The location is linked to the café in public business listings and local guides. The establishment stands out within the hospitality offering due to a combination of coffee, breakfast, homemade pastries, donuts, shakes, smoothies, and frozen yogurt.

Available information suggests a founding date around 2012. A 2018 article noted that Pure was established six years earlier by Simon Brandsma and Marielouise Brandsma-Rijnders. An exact opening date could not be confirmed in the sources reviewed. The same article described their background as having years of experience in baking.

According to its own description, Pure’s concept revolves around craftsmanship, creativity, and sweet products made in-house. Baked goods and other items come from the team’s bakery and café. The team consists of bakers, young professionals, baristas, and service staff.

In 2025, Kokulan Jesuthasan was named a co-owner of Pure and Chocolate Company. This information pertains to the ownership status at that time and does not address the founding of the business.

Coffee is a visible part of the offering, but Pure presents itself as more than just a coffee bar. Its public profile lists coffee, breakfast, homemade baked goods, donuts, shakes, smoothies, and frozen yogurt. Official information also mentions tea, donuts, and patisserie.

In an overview of coffee to go in Groningen, Pure is mentioned for regular coffee, cappuccino, and coffee specials. These include variants with extra flavors, milk variations, or other preparations. A 2025 report also mentions a menu board featuring coffee, ice cream, and milkshakes. In the same context, matcha and chai are also noted.

There is less publicly available information on specific brewing methods. Filter coffee, V60, AeroPress, batch brew, and cold brew were not found in the reviewed official information or public mentions. A fixed relationship with a coffee roaster was also not confirmed in the public sources evaluated.

Beyond coffee, baked goods play a major role in Pure’s profile. The business is described as a café with homemade patisserie. Additionally, donuts, frozen yogurt, shakes, smoothies, ice cream, and milkshakes appear in the available information. This places the emphasis on a broad range of sweet items alongside hot and cold drinks.

In local media coverage, Pure gained attention for its pistachio croissants and the use of TikTok to increase visibility around that product. The coverage focused primarily on how creators were approached on social media and the role TikTok played for the business.

According to available information, Pure offers catering for events. Custom-made donuts for occasions such as weddings or birthdays are also mentioned as an option. Business information lists use cases such as corporate events, product launches, staff parties, customer days, team meetings, and baby showers.

For such orders, themes, company logos, and customized flavors can play a role. No public documentation was found in the reviewed sources regarding recurring public workshops, tastings, exhibitions, or cultural events.

Information regarding sustainability and origin is limited. However, there is documentation on vegan products and dietary labels. The official information mentions vegan donuts and indicates that gluten is marked with a gluten symbol when applicable.

Additionally, the website features a vegan category with vegan donuts and pastries. An external mention highlights plant-based milk for coffee, vegan ice cream, and vegan baked goods. A local ice cream list mentions yogurt ice cream, whipped cream ice cream, and vegan soft serve with toppings, stating that products are prepared with organic ingredients where possible.

Little has been established about specific suppliers. No specific supplier partnerships were found in the examined public sources. As a result, it remains unclear how the procurement of coffee, dairy, plant-based products, and other raw materials is exactly organized.

Pure appears in several local guides and publications about Groningen. The venue is listed as a location on the Vismarkt and as a café with homemade pastries. Pure also features in overviews of coffee to go, yogurt bars, ice cream, and small cakes or pastries in the city.

No formal awards or industry distinctions were found in the examined sources. The public profile of Pure consists mainly of local mentions, hospitality news, and attention to products discussed on social media. For coffee enthusiasts, it is clear that coffee is part of a broader café concept, where pastries and sweet products play a central role.