NL BLUEY’S Coffee en Kitchen opened a second location in WTC Amsterdam in 2025. The article describes its history, coffee offerings, suppliers, and company claims regarding origin and sustainability.
About BLUEY’S Coffee & Kitchen Zuid/WTC
History and Concept
BLUEY’S Coffee & Kitchen opened in July 2020 on Zeeburgereiland in Amsterdam. The founders are cousins Loeki Kin and Timo Theeuwes. Following a fire and the subsequent reconstruction, Justin Camara joined the ownership group. In November 2025, the business opened a second location at Strawinskylaan 67. This location is situated near Zuidplein, within the main entrance of WTC Amsterdam.
The concept combines specialty coffee with a brunch menu available all day. The business draws inspiration from the café culture of Sydney. This influence is linked to Kin's work experience in Sydney and Byron Bay, as well as Camara's background in Sydney. The location on the Zuidas caters to both take-away customers and guests who dine on-site or hold meetings.
Kin attended the Hotel School, worked in Australian cafés, and obtained an SCA barista certificate. In 2024, she placed fourth at the Dutch Barista Championship. She also received the Louis Claus Bokaal for the highest-placing newcomer in the final. Theeuwes works within the company as a chef and menu developer. According to company information, he develops dishes using local products and natural flavors.
Coffee and brewing methods
The April 2026 menu lists Stooker Specialty Coffee from Amsterdam as the coffee roaster and supplier. For espresso, BLUEY’S uses, among others, the Motto house blend. Additionally, a rotating single-origin seasonal coffee is featured on the menu. Whole and ground coffee beans are also available for purchase by the package.
The black coffee offering includes espresso and long black. For milk-based drinks, the menu lists cappuccino, latte, flat white, cortado, espresso macchiato, and mocha. Filter preparations include hand brew, batch brew, and cold brew. The menu thus covers both espresso drinks and coffee brewed using a filter method.
The menu also features a Coco Iced Coffee, made with double espresso, coconut milk, agave, and ice. There is also cascara, an infusion of dried coffee fruit. The location serves freshly ground decaffeinated coffee and offers plant-based milk options in addition to dairy.
Origin and sustainability claims
BLUEY’S states that it uses fresh, seasonal, and locally sourced products. The company also claims to choose organic and local ingredients where possible. These are statements made by the business itself. The reviewed information does not contain a full independent verification of all suppliers, ingredients, or volumes used.
Stooker is described on the menu as a supplier of ethically sourced specialty coffee. The roaster states that coffee lots can be traced back to farms and producers. Stooker is also B Corp certified. Other mentioned suppliers are MAMA for sourdough bread made from Dutch grain and MOMA for milk from local organic farmers.
The menu also lists By Trinitea for loose-leaf tea and matcha, Slagerij de Wit for meat, and Groenteboer Borneo for vegetables and fruit. According to the menu text, Chef Centraal supplies local products with a sustainability profile. Soft drinks from Roze Bunker are described as being made with locally sourced ingredients and a circular production method.
The website also states that a tree is planted via Kuwi.org for every Google review. No independent confirmation of the number of trees planted was found in the reviewed sources. Therefore, this claim can only be presented as a statement by the company itself.
Community, Events, and Recognition
No fixed program of workshops, exhibitions, or public tastings has been documented for the Zuid/WTC location. BLUEY’S does mention informal tasting sessions around new recipes, seasonal products, and collaborations. The available description seems to refer primarily to the original location on Zeeburgereiland.
Initiatives such as litter cleanup, a cutting exchange, a book swap, a public bicycle pump, and a children's corner are documented exclusively for Zeeburgereiland. The rental of private spaces for meetings and small gatherings is also associated with that location. No comparable private space has been publicly documented for Zuid/WTC.
The opening of the second location received attention from Hello Zuidas, Entree Magazine, and Misset Horeca in December 2025. No award or formal ranking for the location itself has been documented. The specific professional recognition within the company concerns the competition performance of co-owner Loeki Kin in 2024.