Sam’s Coffee at the Vismarkt in Groningen is described as a specialty coffee bar with its own branding, direct-trade coffee, and weekly barista workshops.
About Sam’s Coffee (Nelson)
Sam’s Coffee (Nelson) in Groningen: profile of a specialty coffee bar
Sam’s Coffee is located in Groningen at Vismarkt 21, in or near Nelson. The location is situated in the city center. Public mentions describe the establishment as a specialty coffee espresso bar. Publicly indexed information links the Groningen location to a start date of April 2024. This makes this location more recent than the long-established activities of Sam’s Coffee in Zwolle.
History and Concept
The name behind Sam’s Coffee is Sam Haqparast. Public sources name him as the owner of Sam’s Coffee. The available material provides little detail regarding the exact business structure of the Groningen location. However, it is certain that the bar at the Vismarkt is listed under the name Sam’s Coffee and that the location is associated with Nelson.
The concept revolves around specialty coffee, origin, and flavor. Sam’s Coffee describes coffee as a social product that connects people. This approach is also reflected in the emphasis on origin, character, and flavor profile. The brand expression “Coffee with Manners” is linked by Sam’s Coffee to direct sourcing and direct trade. From an editorial perspective, this is particularly relevant because the company strongly ties its identity to the supply chain behind the coffee.
Coffee, branding, and preparation
The coffee is roasted by Sam’s Coffee themselves. For the Groningen location, it is mentioned that direct-trade coffee is served and that the company roasts weekly in-house. According to Sam’s Coffee’s own information, the beans are roasted on a Loring coffee roaster. The company also states that some beans are roasted as an OMNI roast. This means that, according to the description, they are suitable for both filter coffee and espresso.
Available data describes the location as a “coffee tasting room from bean to cup”. There is also mention of a choice from fifteen coffee flavors. Public menu and review data highlight offerings such as espresso, flat white, latte, cappuccino, tea, and pastries. The webshop of Sam’s Coffee showcases coffees with names or origins such as Business, Colombia, Guatemala, India, Costa Rica, Ethiopia, Kenya AA, Decaf, Rwanda, and Bourbon.
For coffee enthusiasts, the combination of roasting, origin, and brewing method is of primary importance. Available information shows that Sam’s Coffee emphasizes control over multiple stages of the chain, ranging from bean selection to roasting and brewing at the bar. No data was included regarding exact brew recipes, bar equipment, or weekly rotating coffee menus.
Workshops and Public Activities
In addition to its function as a bar, Sam’s Coffee offers workshops. In Groningen, these consist of weekly barista workshops on Thursday evenings. The described components include coffee tasting and cupping, calibrating an espresso machine, preparing espresso, and latte art. Their own workshop information also lists “Workshop at Sam” and “Home Workshop”. Further details regarding group size, pricing structures, or fixed curricula are not present in the provided material.
Sam’s Coffee also has a page titled “Sam’s Friends”. However, the publicly visible text in the researched material does not mention concrete partners or activities. There is also information regarding Sam’s Coffee in Zwolle participating in the Heat and Eat initiative. This initiative focused on prepaid drinks or food for people who needed a warm place during the energy crisis. This mention applies to Zwolle and not specifically to the Groningen location.
Sourcing, traceability, and producers
Sam’s Coffee claims to work with “100% traceable coffee” and direct trade. The company states that it has been buying coffee directly from farmers since 2016. They also indicate that they use feedback to work on coffee quality together with the farmers. Several producers and farms are mentioned in the available data, including Don Dagoberto Hoyos Gómez of El Jardin, Don Alvaro Fugueroa of La Fuente, Don José Tito Mora Jacoba of Buena Vista, and Don Onesimo Galindez of El Ensueño.
Additionally, Sam’s Coffee is linked to the Perdomo Rojas and Rojas Zuñiga families of Rojas Specialty Coffee. Sourcing is described as coming directly from coffee farmers in Africa, Asia, and South America. Sam’s Coffee further states that the Loring roaster used can reduce gas consumption by up to 80 percent. The available research contains no independent confirmation of this claim; therefore, it is factually more accurate to treat this as a claim made by the company.
Public mentions and ratings
The Groningen location is mentioned in various public directories of coffee shops and hospitality venues. The address Vismarkt 21 and a specialty coffee profile appear consistently. A restaurant platform shows a Google rating of 4.8 out of 5 for Sam’s Coffee (Nelson) based on 89 votes, with an update on 21 April 2026. Such figures provide a snapshot of public user data and do not constitute an independent quality certification.
No specific public prize or award was mentioned in the provided material for Sam’s Coffee (Nelson) in Groningen. The resulting image is therefore that of a young Groningen specialty coffee location with an emphasis on direct sourcing, in-house roasting, coffee variety, and educational activities. Factual information remains limited to what is publicly described about this location.
