NL Roast Factory Coffeebar in The Hague is described through its location on Brouwersgracht, its in-house roastery, coffee selection, origin information, workshops, and mentions in media and guides.
About Roast Factory Coffeebar
Roast Factory Coffeebar in The Hague
Roast Factory Coffeebar is located at Brouwersgracht 4L in the center of The Hague. The business is described by Roast Factory as an extension of their own roastery. This places the emphasis not only on serving coffee, but also on its origin, branding, and preparation.
History and Concept
Roast Factory began in 2016, after years of experience in various coffee bars. Stefan Coster is named in publicly available information as the founder and owner. A co-founder is not mentioned in the examined data. The business focuses on specialty coffee in The Hague and combines a coffee bar with its own roastery.
In February 2023, it was reported that Roast Factory would open a coffee bar and lunch room on Brouwersgracht. The opening was planned for early April 2023, under the name Joejoe. Later references describe the location as Roast Factory Coffeebar, with Joejoe mentioned as the previous name.
The concept revolves around coffee from their own roastery and a direct link between the bar and production. Roast Factory describes the location as a place where guests can discover coffees that, according to the company, have been carefully sourced. The phrase “from farmer to cup” is used to describe this chain.
Coffee and Brewing
The coffee bar uses beans from Roast Factory’s own roastery. The company states that all coffees are roasted on a Dutch, hand-made Giesen W15 coffee roaster. This makes the roastery a visible part of the business’s profile, even though the bar itself is located on Brouwersgracht.
According to information from the coffee bar, there are always two espresso-based coffees and two batch brews on the menu. The coffees change with the seasons. As a result, the offering in the bar may vary, depending on available harvests and the roastery’s choices.
The publicly mentioned menu includes, among others, double espresso, filter batch brew, refill batch brew, cortado, cappuccino, latte, flat white, and espresso tonic. Additionally, homemade cascara soda, homemade cascara tonic, chai latte, matcha latte, and hot chocolate are listed.
Roast Factory’s online shop features coffees from various origin countries. Mentioned examples include Capricornio from Brazil, Adiela from Colombia, Tocto from Peru, and Haro Wachu from Ethiopia. Blends and decaf coffee are also mentioned, alongside coffees from Costa Rica, Colombia, and Tanzania.
Origin and Sustainability
Roast Factory states that it works directly with farmers and partners and shares the stories behind its coffees. In its communication regarding sourcing, the company also mentions price transparency. According to the company, it pays approximately 30% more than the Fair Trade price to the involved farmers and visits them whenever possible.
For individual coffees, relationships with specific producers or projects are highlighted. The available information mentions, among others, Luiz Paulo and Capricornio Coffees in Brazil, the community around Adiela Argote in Colombia, and the Tocto family with the Churupampa project in Peru.
Logistics and packaging are also addressed in the public information. Roast Factory mentions bicycle delivery, recyclable boxes for business clients, and recyclable coffee bags. The company notes that it previously used compostable bags but discontinued them after changing its views on that type of packaging.
The company also mentions delivery by cargo bike and the use of reusable coffee buckets. For business clients, weekly delivery by electric Qarry is noted. Regarding takeaway, it is mentioned that Roast Factory prefers not to use paper to-go cups and instead refers to reusable cups.
Workshops and business activities
In addition to the coffee bar and roastery, Roast Factory offers workshops. The mentioned workshops are “Roast Your Own”, “Barista Workshop”, and “Latte Art Workshop”. According to the available information, these sessions take place at Brouwersgracht 4L and each last two hours.
- “Roast Your Own” covers coffee processing, roast profiles, roasting 6 kilos of coffee, and packaging.
- The barista workshop covers coffee from bean to cup, espresso, milk steaming, and an introduction to latte art.
- The latte art workshop covers microfoam, pouring techniques, shapes such as heart, tulip, and rosetta, and the choice of milk pitcher.
According to its own partner information, Roast Factory also works with restaurants, coffee bars, offices, and other businesses. This includes wholesale coffee, advice on equipment, and free barista training for wholesale partners. No publicly documented exhibitions were found in the investigated information.
Media Mentions and Guides
The opening of Joejoe by Roast Factory on Brouwersgracht was covered by Den Haag Centraal in 2023. Haagse Schatten mentions the location in the former premises of Reuser & Smulders, a building associated with coffee, tea, and tobacco.
In 2024, a profile of Joejoe and Roast Factory appeared in The Coffeevine. It mentions the founding in 2016 and the opening of Joejoe in 2023. In 2026, Barts Boekje and Girl on the Move included Roast Factory in articles about coffee addresses in The Hague.
European Coffee Trip lists Roast Factory as a roastery in The Hague and names Televisiestraat 2 as the roaster location. Koffie.work lists Roast Factory at Brouwersgracht 4 and reports a Google Maps score of 4.8 out of 5 at the time the page was displayed. No publicly documented prices or awards were found in the investigated data.