Brew & Bake

Brew & Bake is a coffee bar and micro-bakery at Spuistraat 63 in The Hague. The shop is located in the city center, in the vicinity of Zuidwal. The concept is described in public information as a combination of specialty coffee, matcha, breakfast, lunch, and plant-based patisserie. With this, Brew & Bake fits within a broader development where coffee, bakery products, and daytime catering are coming closer together.

The founders of Brew & Bake are Anil Soekhoe and Lucia Podmanicka-Soekhoe. They are also known for their Hop & Stork locations in Den Haag and Utrecht. For Brew & Bake, they chose a formula where coffee and an in-house bakery play a central role. The concept is inspired by travels to Japan and Scandinavia. This influence is reflected in the description of the venue as a Scandinavian and Japanese-inspired coffee bar and micro-bakery.

The opening was publicly announced for Thursday, February 12, 2026, at 12:00 PM. Around this opening, a music program was also mentioned, with DJ sets scheduled between 12:00 and 14:00 and between 18:00 and 20:00. This gave the launch of the venue a clear public moment. Further fixed events, recurring tastings, workshops, exhibitions, or formal collaborations with local partners are not documented in the available information.

The coffee side of Brew & Bake is focused on specialty coffee. The available information mentions espresso-based coffee, filter coffee, and drip coffee. In addition, Japanese matcha is on the drink menu. A black sesame latte is also publicly documented via social media. These drinks place the venue in a segment where espresso, filter methods, and matcha are offered side by side.

In the provided source material, Boot Koffie is mentioned as the roaster. However, no independently documented name of a coffee roaster has been established in the reviewed official channels of Brew & Bake. This nuance is relevant because information about the coffee roaster, origin, and selection is often part of the positioning in the specialty coffee sector. Therefore, based on the available data, it can only be said that Boot Koffie appears in the source material, but not as a confirmed fact from the venue's official pages.

In addition to coffee, the micro-bakery forms a core part of the concept. Brew & Bake mentions its own plant-based patisserie, including croissants, cinnamon buns, cardamom buns, shio pan, and shokupan. Breakfast and all-day lunch are also mentioned. The combination of coffee, bread and pastry products, and lunch fits a daytime formula where visitors can come not only for coffee but also for pastries or a meal.

The plant-based approach is mentioned in several places. According to the available information, the venue makes its own plant-based pastries. It was also reported that a plant-based version of shokupan was in development. Less information is available regarding the exact ingredients, recipes, and suppliers. The official description does speak of local and sustainable suppliers, but does not name them on the reviewed pages.

Brew & Bake uses online channels to inform the public about the venue. The website contains a newsletter section under the name “Join our community”, intended for updates, events, and new products. This points to a digital way of staying in touch with interested parties. At the same time, public documentation of actual community activities remains limited. There are no fixed workshops, tastings, or structural programs recorded in the provided material.

Before the opening, the venue also received attention via social media. A TikTok video about the staff reportedly generated more than 200 applications before the opening. This fact says more about the visibility of the project in the lead-up phase. It also shows that staff recruitment and public engagement partly took place via social platforms.

Brew & Bake was mentioned in hospitality media and local publications before and after the opening. In January 2026, an article appeared about the opening, the design, the founders, the menu, and the planned start. On February 18, 2026, a bakery review appeared in which the address on Spuistraat was mentioned again. Brew & Bake also appeared in March 2026 in an article about bakery cafés and daytime hospitality.

In addition, Brew & Bake is listed on a nominees page of Horecaprijzen.nl. The venue is also included in a coffee guide with information about coffee options, opening hours, and a snapshot of a Google Maps score. Such mentions contribute to the public findability of the venue, but do not constitute a substantive assessment of quality based on the available source material.

Brew & Bake is a Den Haag coffee bar and micro-bakery with a Japanese and Scandinavian-inspired profile. The venue combines specialty coffee, filter preparations, matcha, plant-based patisserie, breakfast, and lunch. The founders have previous hospitality experience through Hop & Stork. The available information shows a concept with an emphasis on coffee, bakery products, and daytime hospitality. At the same time, some points, such as exact suppliers and fixed community programs, remain limited in documentation.