The Tosti Club at SPAR Turfmarkt Den Haag

The Tosti Club at Turfmarkt is not an independent coffee bar, but a counter within SPAR city Turfmarkt. The store is located at Turfmarkt 73–75 in the center of Den Haag. The branch opened on January 19, 2023, under entrepreneur Arshad Mahamoed. From the opening, The Tosti Club was part of the store concept. Within the formula, this location is considered a shop-in-shop offering tosti’s and coffee prepared by a barista.

The broader formula The Tosti Club was founded by Jacco Heijkoop. The first location opened in 2015 in Breda. According to the company, the idea originated partly through Coen Heijkoop, who was twelve years old at the time. His interest in traditional mills, flour, and bread played a role in this. Jacco Heijkoop has been active as a hospitality entrepreneur since 1996 and worked on restaurants and hospitality concepts.

Bart van Ham has been associated with the company since 2017 as co-founder and operations director. His background lies in franchise development and start-ups within retail, telecom, and foodservice. The formula focuses on tosti’s made from bread sliced into eighteen-millimeter pieces. The tosti’s are baked in a pan with butter, according to the described method. At SPAR locations, the emphasis is on these tosti’s and on coffee from an espresso machine.

For the coffee, The Tosti Club collaborates with coffee roaster Cook & Boon from Breda. This roaster develops and roasts the chain’s own blend. The composition consists, according to the menu, of beans from Brazil, Guatemala, and Colombia. The beans are selected and roasted in small batches. Further details about origin regions, producers, processing, or trading terms are not publicly documented.

For the location at Turfmarkt, espresso, americano, and decaffeinated coffee are specifically mentioned. These drinks are also available for takeaway. The general menu of The Tosti Club also lists cappuccino, latte macchiato, flat white, ristretto, espresso macchiato, cortado, and caffè latte. It also includes iced coffee, extra shots, oat and almond milk, syrups, and matcha latte. This menu applies to the chain as a whole. As a result, the offering in Den Haag may vary.

Manual brewing methods, such as pour-over, AeroPress, French press, or batch brew, are not documented for this branch. The available information therefore points primarily to espresso and espresso-based drinks. For visitors who evaluate coffee based on brewing method, bean information, or changing single origins, the public information offers little detail.

The counter is part of SPAR FoodClub, the section of the supermarket where food and drinks are prepared. The store has standing and seating areas to use purchases. This combines supermarket sales with direct consumption. Public workshops, coffee tastings, exhibitions, or regular cultural activities are not known. Also, no local program with neighborhood organizations or charities is documented.

SPAR city Turfmarkt offers packages with surplus products via Too Good To Go. These may include bread, dairy, vegetables, fruit, salads, and prepared meals. The available information does not clarify whether products from the counter itself end up in these packages.

At the chain level, The Tosti Club reports that bread is incorporated into multiple dishes to minimize waste. Leftover bread crusts are reportedly sent to a children's farm. This approach has not been independently confirmed for the Turfmarkt location. In addition to Cook & Boon, the brand lists Beemster as a cheese supplier. The general menu also features Pickwick tea, 1883 syrups, and Alpro plant-based drinks. Local stock may vary.

The opening of SPAR city Turfmarkt received coverage in the food industry press. It was noted that The Tosti Club was present in the store, preparing tosti's on-site. Earlier reports indicated that SPAR had leased approximately 228 square meters in the Amare complex for education and culture. Other publications focused primarily on the national formula, the franchise model, and the partnership with SPAR. No specific prices or independently awarded accolades have been documented for the The Hague branch.